Imagine a crisp, beautiful, sunny evening on the patio of one of Miami’s most popular restaurants. Name tag in place (top right of my chest), glass of wine (red) in my left hand, hors d’oeuvres (quiche) in my right hand. There’s a crowd of business suites and dresses beyond the horizon. Then, this happens:
Random Person: “Hi, I’m Random Person. What do you do? Where do you work?”
Me: “Hi, I’m Aubrey! I’m the social media coordinator at Kaufman, Rossin & Co., an accounting firm, and Lit Software, LLC, the developers of TrialPad.”
Random Person: *chuckle* “So… What exactly do you do? Do you just play on Facebook and Twitter all day?”
Me: “Um…No.”(Proceeds by throwing red wine in Random Person’s face)
Hahaha just joking! I wouldn’t waste my red wine!
In all seriousness, I do get asked this question quite often. And in contrast to the make-believe scenario above, I actually do like when people ask me about what my job entails and why a CPA firm hired me. It’s fun to disprove stereotypes and assumptions 🙂
Since nowadays everyone has a short attention span (thank you Twitter for the infamous 140 character tweet and thank you text/SMS abbreviations “OMG!”), I will share with you via bullet-point what I, and other social media marketers, do on a day-to-day basis (in no specific order):
- Represent the mission, values and voice of the brand online
- Manage social media accounts such as a Facebook Fan Page, Twitter Profile, LinkedIn Company Page, YouTube Channel, Flickr Photo Stream, Blog and Website
- Post relevant, interesting and timely news, articles, events, updates and happenings on the above sites
- Respond to and engage with others online
- Be interesting, resourceful and factual yet creative, fun and witty
- Shoot, upload, edit, produce and describe photos and videos
- Search, follow/fan and reach out to specific target markets
- Monitor online conversations for mentions, new opportunities and intriguing conversations
- Attend and add value to marketing meetings
- Strategize new marketing initiatives, projects and events
- “Live” tweet during conferences, seminar, tweetups and twitter chats
- Create suspense in 140 characters or less
- Analyze data and statistics
- Write blog posts
- Promote the benefits and values of the brand
- Provide insightful and beneficial feedback and opinion to others
- Create successful marketing campaigns
- Research, Research, RESEARCH
- Educate and influence colleagues to join specific social media networks for specific purposes
- Attend lots of Firm, social and networking events
- Stay up-to-date with the ever-changing social media updates
- Double and triple check spelling and grammar on everything that’s publicized online
- Build and maintain a strong and dedicated follower list/fan base
- Increase photo and video views
- Cross-promote
- Customer service
- Bounce ideas off of and help others in the industry – sharing is caring 🙂
- Be on-call 24/7 – social media never sleeps; thank goodness for smart phones!
- Continuing education – read articles, attend seminars, join organizations, watch webinars, etc…
- Establish one’s own individual brand online and in the community
- Speak and present at internal and external presentations
This is honestly just a taste of what I do (for two companies!). It may sound boring in a blog post, but I assure you, I have the BEST and most exciting job out there! And of course I don’t want to give away all my secrets 😉 So if you’d like to learn more, contact me!
I encourage other social media mavens to share their responsibilities and experiences in the comments section below!
And if you still think social media is just a fad…You’re WRONG! And I recommend you watch this video: Social Media Revolution 2!
“I didn’t have time to write a short letter, so I wrote a long one instead”
– Blaise Pascal
Tags: Aubrey Swanson, Blog, Careers, Facebook, Flickr, Kaufman Rossin & Co., Linkedin, Marketing, Miami, Miami Events, Social Media, Twitter, YouTube
The Aublog 
