Why in the World is an Accounting Firm Sending ME to SXSW?

11 Mar

Hey “It’s a Perfect World Subscribers”! Read my latest blog post on Kaufman, Rossin & Co.’s blog, See Beyond the Numbers, and find out why they’re sending me to SXSW!

SXSWAs you’re reading this, I’m hopping on a plane to Austin, Texas (this was written yesterday when I was literally on a plane. I’ve arrived safely to Austin!). Why? I’m attending the biggest, most innovative, tech-savvy, social media and interactive conference in the nation – South by Southwest (SXSW)!

You may have heard of SXSW, as it refers to one of the most popular music festivals in the country. I will be participating in the 5-day interactive and film portion. Each day of the interactive and film section is filled with media-rich content relating to technology, social media, metrics, mobile apps, web development, forecasting and much, much more! This information is presented via panelists, speakers, workshops, book readings, organized meet-ups and social gatherings. It’s actually an incredibly overwhelming process just to prepare for this social highlight of the year! Each day  has programs that run from 8am to well past midnight including the film premieres. Sessions for each day are organized by topics, time and location (Austin Convention Center and participating downtown hotels). But within each allotted time frame, attendees must choose from one of the 30 – 40 different presentations to attend – all very useful and interesting! See for yourself by clicking here to visit the SXSW schedule. The conference ends with the Interactive Awards which has been phrased as the “Grammy’s” of social media. After all, Twitter and Foursquare were launched at SXSW!

So you may be wondering… why in the world is an accounting firm attending SXSW? Shouldn’t Kaufman, Rossin & Co., one of the top CPA firms in the country, be participating in conferences relating to accounting, tax, audit, International Financial Reporting Standards (IFRS), etc?  While these conferences reap tremendous value for our accountants at Kaufman, Rossin, we also want to see beyond the numbers.  Our firm is dedicated to innovation and providing valuable resources for our clients, prospects and community.

One major way Kaufman, Rossin has embraced innovation is by hiring a full-time social media coordinator – me! The Firm recognizes the importance and value that an online reputation brings to our brand and its ability to strengthen relationships. Therefore, SXSW is the perfect opportunity to learn how to think outside the box and be fueled by the latest tech and social media trends.

I will be absorbing heaps of information within the next week, and I look forward to sharing it with all of you. Be sure to check back for a recap of my experience and some creative ways I’ll be documenting my trip!

Aubrey Swanson is the social media coordinator at Kaufman, Rossin’s Miami officeKaufman, Rossin & Co. is one of the top CPA firms in the country.  She can be reached at aswanson@kaufmanrossin.com. Connect with Aubrey on Linkedin. Follow Aubrey on Twitter.

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2 Responses to “Why in the World is an Accounting Firm Sending ME to SXSW?”

  1. John Peter Mahoney March 11, 2011 at 11:40 am #

    Great post Aubrey, I’m looking forward to living the #sxsw vicariously through your blog, so please don’t be afraid to post often!! – Johnny in Miami

    • Aubrey Swanson March 17, 2011 at 12:50 pm #

      Thanks, John! I’m running a million miles an hour now that I’m back – so many ideas, content, knowledge, inspiration, etc – running through my head! I can’t wait to share with you. First I need to gather my thoughts and share with my boss 🙂

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