Archive | May, 2011

Let Summer Begin with June Festivities!

30 May

Feel the summer heat wave, grab your flip flops, slather on your sunscreen, and put on your hat because it’s SUMMER time and the livin’s easy….

Bold = I’ve already RSVP’d!

Be sure to check back as I’ll update this events list!

For more Miami events, check out: What Miami, Soul of Miami, Miami New Times!

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#PetPeeve…What’s Yours?

23 May

Wikipedia defines a pet peeve as the following:

A pet peeve (or pet hate) is a minor annoyance that an individual identifies as particularly annoying to him or her, to a greater degree than others may find it.

Today I realized I have quite a few pet peeves. Now I shall enlighten you as to what those are… Oh, and I’ve included my own commentary on each one. Enjoy 🙂

  • Miami drivers. You’re all crazy!
  • [Miami] drivers who don’t understand what that lever to the left of their steering wheel is…Hey, guess what! It’s called a “turn signal” or a “blinker.”
  • [Miami] drivers who insist on driving in the left lane and making me pass on the right! Left = fast, right = slow. Did you guys not have driver’s ed???
  • Runners/walkers/bikers who also don’t follow the above bullet point. We are in the USA, not the UK or Australia.
  • When I spend valuable time cleaning and organizing and 10 minutes later someone screws it all up. F you!
  • Flaky people. Why make plans in the first place?
  • Anything and everything my current roommate does (hope she doesn’t read this…)
  • When people who speak both English and a foreign language engage in a foreign language conversation right in front of you, knowing you only speak English. Stop talking about me biatch!
  • People on power trips. Get over yourself.
  • People who ask dumb questions. Are you effing kidding me!?!
  • People who flash their money around and take their blessings for granted. I was raised on a farm – I know the meaning of hard work and the meaning of a $1.
  • The politics of life. Why can’t life be simple?
  • Shitty customer service. I’ve been a waitress, it’s not that hard to split checks – stop making lame excuses!
  • Kids who jump off the diving board when they know they can’t swim. I used to be a lifeguard. I mean… This seems like common sense. Can’t swim = don’t go in 10ft. deep water… Just sayin…
  • Line skippers. Wait your turn like the rest of us, asshole!
  • Slow computers. Ugh! I have work to do!
  • Liars. I can see right through you.
  • Whiners and complainers. Shut your pie hole ’cause I don’t want to hear it (unless you’re my good friend, of course 🙂 )
  • Catty estrogen females. Take yo drama to yo mama.
  • People constantly bumping into me at a show. I know I’m 5’1″ but yes, I do exist, and yes, I’m standing here.
  • Restaurants that run out of menu items. You’re a restaurant – do some better forecasting! If you know sweet potatoes are popular and you always run out, order more! Duh!
  • Ex-boyfriends. Can’t you just stay out of my life for good?
  • Guys who play games. Stop saying you don’t play them, ’cause you do! And it’s very annoying.
  • People who can’t carry on a conversation. If I wanted to have a one-sided conversation, I’d talk to the wall. Please, enlighten me.
  • Overly competitive people. It’s just a game.
  • People who don’t flush. Step 1) Place finger or foot on button/handle/lever, Step 2) Push down.
  • People who pee on the toilet seat. WTF?! EW!
  • People who knock it before they try it. You don’t have a valid opinion unless you’ve actually experienced ___ first-hand!
  • When people step on the back of my shoe. Either slow the eff down or walk around me, but don’t step on me! It hurts and you’re ruining my shoe.
  • When people are bitchy to your face and act like everything is okay the next time they see you.  No, I have not forgotten that you’re a rude b*tch.
  • People with no manners. There is such a thing as “please” and “thank you”. Now that I’ve taught you this, you’re welcome. See how this works now?
  • People who don’t clean up after their dog. Carry a plastic bag and pick up the poop so pedestrians don’t have to walk facing down watching out for dog crap, and so we don’t step in it and smell like $h*t for the rest of the day (literally).
  • Not receiving my Twitter mentions via my Hootsuite android app. I paid $2.99 (or something like that) for this app! I want to see when people are tweeting @ me!
  • Lastly… This (see picture below). Enough said.

Now I know I said my blog would be more about social media and what not… So, to tie this into social media (and for shits ‘n giggles), I’m asking YOU to add your #petpeeve in a comment below this post. Then, kindly tweet it (if you have Twitter) and be sure to include @Aubrey_Swanson and #PetPeeve. I’m way too excited to see what ticks you off 🙂

So…What Exactly Does a Social Media Marketer Do?

5 May

Imagine a crisp, beautiful, sunny evening on the patio of one of Miami’s most popular restaurants. Name tag in place (top right of my chest), glass of wine (red) in my left hand, hors d’oeuvres (quiche) in my right hand. There’s a crowd of business suites and dresses beyond the horizon. Then, this happens:

Random Person: “Hi, I’m Random Person. What do you do? Where do you work?”

Me: “Hi, I’m Aubrey! I’m the social media coordinator at Kaufman, Rossin & Co., an accounting firm, and Lit Software, LLC, the developers of TrialPad.”

Random Person: *chuckle* “So… What exactly do you do? Do you just play on Facebook and Twitter all day?”

Me: “Um…No.”(Proceeds by throwing red wine in Random Person’s face)

Hahaha just joking! I wouldn’t waste my red wine!

In all seriousness, I do get asked this question quite often. And in contrast to the make-believe scenario above, I actually do like when people ask me about what my job entails and why a CPA firm hired me. It’s fun to disprove  stereotypes and assumptions 🙂

Since nowadays everyone has a short attention span (thank you Twitter for the infamous 140 character tweet and thank you text/SMS abbreviations “OMG!”), I will share with you via bullet-point what I, and other social media marketers, do on a day-to-day basis (in no specific order):

  • Represent the mission, values and voice of the brand online
  • Manage social media accounts such as a Facebook Fan Page, Twitter Profile, LinkedIn Company Page, YouTube Channel, Flickr Photo Stream, Blog and Website
  • Post relevant, interesting and timely news, articles, events, updates and happenings on the above sites
  • Respond to and engage with others online
  • Be interesting, resourceful and factual yet creative, fun and witty
  • Shoot, upload, edit, produce and describe photos and videos
  • Search, follow/fan and reach out to specific target markets
  • Monitor online conversations for mentions, new opportunities and intriguing conversations
  • Attend and add value to marketing meetings
  • Strategize new marketing initiatives, projects and events
  • “Live” tweet during conferences, seminar, tweetups and twitter chats
  • Create suspense in 140 characters or less
  • Analyze data and statistics
  • Write blog posts
  • Promote the benefits and values of the brand
  • Provide insightful and beneficial feedback and opinion to others
  • Create successful marketing campaigns
  • Research, Research, RESEARCH
  • Educate and influence colleagues to join specific social media networks for specific purposes
  • Attend lots of Firm, social and networking events
  • Stay up-to-date with the ever-changing social media updates
  • Double and triple check spelling and grammar on everything that’s publicized online
  • Build and maintain a strong and dedicated follower list/fan base
  • Increase photo and video views
  • Cross-promote
  • Customer service
  • Bounce ideas off of and help others in the industry – sharing is caring 🙂
  • Be on-call 24/7 – social media never sleeps; thank goodness for smart phones!
  • Continuing education – read articles, attend seminars, join organizations, watch webinars, etc…
  • Establish one’s own individual brand online and in the community
  • Speak and present at internal and external presentations

This is honestly just a taste of what I do (for two companies!). It may sound boring in a blog post, but I assure you, I have the BEST and most exciting job out there! And of course I don’t want to give away all my secrets 😉 So if you’d like to learn more, contact me!

I encourage other social media mavens to share their responsibilities and experiences in the comments section below!

And if you still think social media is just a fad…You’re WRONG! And I recommend you watch this video: Social Media Revolution 2!

“I didn’t have time to write a short letter, so I wrote a long one instead”

– Blaise Pascal

The Best Month of the Year…May!

1 May

May has always been one of the best months of the year (excluding final exams)!  Spring is winding down… Summer is about to begin… And… It’s BIRTHDAY bananza month! Please join me at the following events, especially my birthday celebrations!

Bold = I’ve already RSVP’d!

As always, I will add/update events as needed 🙂

To find more events in Miami and South Florida, please visit: