Social Media Week Miami – Taking the Talk Offline

22 Feb

For all you social media nerds in South Florida, last week’s Social Media Week Miami (#SMWmiami) served as a local social media geek haven. With six panels each day spanning over five days, sessions covered a wide, but focused, range of topics including personal branding, event planning, fashion, real estate, music, food, social good, mommy bloggers, and much more – all centered around social media, of course!

While each panel left me reminiscing about a helpful tip, idea, or just confirmed my own social media strategy and implementation, being part of #SMWmiami was most memorable due to all the new and old faces I was fortunate enough to meet and see. Before stepping foot into the Adrienne Arsht Center, the major host of SMWmiami, I assumed the room would be filled with familiar faces from Social Media Club South Florida, Chevy crawls, tweetups, and the like. Boy was I wrong (and pleasantly surprised)! The 150 capacity room was packed full of social media enthusiasts – mostly new faces. This week-long event brought together PR and marketing specialists, curious minds, and lots of newbies. Each night there was a different networking event where, believe it or not, we could socialize in person. These in-person events are always the best part of social media!

Say what?

Yes! In-person networkers give us social media addicts the chance to meet the person behind the Twitter handle or brand name. I can go months of tweeting someone without ever physically meeting him/her, and then when the opportunity of meeting in person presents itself, we can skip the whole “Hi, my name is Aubrey. I’m the social media coordinator at Kaufman, Rossin, an accounting firm, and Lit Software, the developer of iPad apps for attorneys” elevator speech because we’ve already engaged in [online] conversation. That’s when the real relationship building begins, and I’ve met some of the most amazing people because of our online/offline interactions.

SMWmiami introduced me to very fun, intelligent, like-minded people, and I can’t wait to stay in touch (online and off). For those of you who just came out of the woodwork, are still curious about the South Florida social media community, or just want to meet new people, I definitely encourage you to join the local groups and attend events. Contact me if you’d like to learn about them!

SMWmiami was just a preview to what’s to come. Next up – South by Southwest (SXSW)-Interactive in Austin from March 9-13. Let me know if you’re coming! I’ll be launching a fun social media campaign for Kaufman, Rossin 🙂

Big thanks to The brpr Group for organizing SMWmiami! All the sessions were free and available to anyone. Also, thank you to all the wonderful panelists who volunteered their time, tricks, and tips as well as AT NIGHT for taking the below photo at the Mandarin Oriental reception.

8 Responses to “Social Media Week Miami – Taking the Talk Offline”

  1. John Rogger at 4:08 pm #


    It was fantastic seeing you there as well. It was really the first time I’ve ventured out of the office to the public! LOL

    Johnny Bond is more known to you all but him and I (now work together) go way back to 3rd grade, so it was amazing meeting everyone at the event.

    Great blog and thanks for sharing it with us,


    • Aubrey Swanson at 4:26 pm #

      John –

      Thank you! It was so great seeing you and many other new faces at SMWmiami! You’ll have to join Johnny Bond for more social media events. See you soon!


  2. Andrea Grieco at 5:44 pm #

    You forgot to add for taking your awesome picture 🙂 LOL Great Blog!!

    • Aubrey Swanson at 9:06 am #

      I’ll add it now 🙂

  3. You’re totally right. People often forget that social media is there to initiate the conversation and take it offline. Wonderful post. Great seeing you last week.

    • Aubrey Swanson at 11:31 am #

      Thank you, Claudia! Exactly. People think we just sit online/on our phones 24/7. While this is very true… We love physically socializing more!

  4. Eleanor Hoh at 9:15 pm #

    It is wonderful how we can ‘connect’ without all the formalities as you said. So looking forward to doing some fun events with Kaufman Rossin.

    • Aubrey Swanson at 8:53 am #

      Thanks for your comment, Eleanor! I’m so excited for some upcoming events with you!

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