5 Key Takeaways from SXSW!

29 Mar

Alas, SXSW has ended, my mother has flown back home, and Ultra is no longer pounding in my head… Now, I’d like to share with you my recap of SXSW! 

Not going to lie, I’m basically copying and pasting what I already wrote for my Firm’s blog post recapping SXSW, but these are my 5 major takeaways from this year’s conference:

  1. Content, content, content!  Have you ever heard the expression, “content is king?” Well this is true now more than ever. Content strategy, creation, and curation were covered in multitude. Creating good content is not an easy task, but thought leaders shared some helpful tips:
    1. Create a content strategy that includes workflow, substance, structure, and governance revolving around your core strategy.
    2. Experiment with different types of content: text, photos, graphics, videos – and be sure that all content is flexible and tailored to your audience and platform with a specific goal to achieve.
    3. Write with a journalist mindset. Content is all about real-time marketing, storytelling, and an editorial point-of-view.
    4. Do more with less. Increase the quality of your content, not quantity. And it’s smart to re-use and re-purpose good content.
    5. Don’t forget to use a little humor.
    6. Is your content compelling to readers? Visible to search engines? Linkable to partners? Shareable through social media? And transferable to mobile devices? Make sure it is!
  2. Social media is here to stay. It’s evolving and becoming even more personalized. Integrate social media efforts into the entire marketing plan, and turn your employees into your online activists. And how do you prove ROI? That’s still a burning question among all the experts… My favorite tips include creating your own value system, benchmarking, and paying attention to the final outcome of your efforts.
  3. Data is no longer boring. Data is now fun, interactive, and visual! All companies have mounds of data that can be interpreted visually to create stunning infographics, interactive charts, and useful, eye-appealing content.
  4. Search engines aren’t what they used to be. How do you improve your company’s Google or Bing ranking? There are many solutions such as creating great content, focusing on the user experience, including meta descriptions, leveraging social media, and much more.
  5. Future technology is really cool and a little creepy. Creating an online, automatic, and personalized alter ego from online data is already possible. Google Plus Your World is changing and personalizing our search results based on our profiles, searches, and friends’ online activity. Augmented reality is soon going to become reality. Instead of revolving around your mobile phone, your phone will revolve around you. And location-based technology will be even more interactive and automatic.

What did you learn at SXSW? Please share in the comments section!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: