The Ever-Changing World of Social Media and Business: Are You Prepared?

4 May

Social Media and the “Big Picture”

We’re almost half-way through 2012 (believe it), and it seems like many businesses are finally understanding that they need to incorporate social media into their company’s “big picture” in order to survive and thrive in today’s current and future economy. In past years, businesses always thought social media was a personal and private online activity, a fad, a place to find funny videos and pictures of family and friends. So, how in the world does the future of social media and technology contribute to a company’s success? Let’s count the ways…

“Glocal” Online Internet Usage

Did you know Americans spend an average of 30 days a year on the Internet? This isn’t just an American phenomenon either. While nearly 70% of Americans engage in social networking, Brazil dominates that number at about 90%, according to Nielsen and the Pew Research Center.  Whether it’s at home, during work, or on the go – children, adults, and the elderly alike are all consuming online media. In fact, it’s predicted that in less than two years, mobile Internet usage will surpass online desktop usage. We are no longer living in a global world; we are living in a “glocal” world where information travels across the globe in a matter of seconds, thanks in large part to the fab five – Facebook, Twitter, YouTube, LinkedIn, and Google Plus as well as tablets, smartphones, and apps. Everyone is now given a voice, and companies big and small should be paying attention. Make an impact not just ten miles away, but thousands of miles away with the click of a button.

It’s All About Visuals and Sharing

It’s true – a picture is worth a thousand words, and there’s an app for everything. There’s no wonder why LinkedIn is buying SlideShare or why there’s an app that merges Pinterest and Instagram together. Capturing the essence of your brand visually using images and videos and sharing it across social media platforms will have a much greater effect than what most companies are doing. Remember – quality over quantity.

Staying Ahead of the Curve

We live in the digital age where everything is changing at a constant yet rapid speed. It takes time, skill, and passion to stay up-to-date. However, if your business stays on top of these trends and ahead of the curve, it could be a significant game-changer and differentiator. Maybe there’s an effective way to incorporate gamification or augmented reality into your marketing strategy? Perhaps the highlight app will incorporate LinkedIn contacts making the app your right-hand business tool? Maybe not, but you’ll never know if you don’t try, and the possibilities are truly endless.

The future of business depends on the ever-changing world of social media and technology. Who knows what will really happen in one, two, or five years from now, but we do know tools are being created each day to bring people closer and closer together. Embracing this change is key to understanding and interacting with your audience which will ultimately prove your success.

Want to learn more about the future of social media and tech? Read my 5 great tips from SXSW.

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2 Responses to “The Ever-Changing World of Social Media and Business: Are You Prepared?”

  1. Raphael Navarro May 4, 2012 at 8:18 pm #

    Well social media certainly impacts a companies business market. Many people are using social networks so that in it itself is a big market.

    • Aubrey Swanson May 7, 2012 at 12:23 am #

      Hi Raphael –

      Yes, of course social media is now affecting companies globally. Many companies aren’t properly leveraging social media marketing into their entire marketing mix though… It will be interesting to see what happens in the next year! Already, so much has changed in the past year and a half.

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