Tag Archives: Aubrey Swanson

Social Media Bafflings

16 Jan

Social Media Bafflings

Do you ever skim your social media news feeds and find yourself scratching your head? You think to yourself, “why in the world did this dumb f*ck post this?” Or “he calls himself a social media expert? Really?” Or “yes, I do think having a social network for my cat would be beneficial – said no one ever.” I’m sure many of you stumble across the most baffling scenarios ever. I’d like to share a few of mine. Like…

  • WTF is with all these #selfie pics? Don’t you see enough of yourself in the mirror? I understand the unique photo opp in front of a beautiful scenery but every single day? Have you no shame?
  • The never-ending 10-sentence Facebook status that goes on and on about what that person did today including her thoughts and feelings on the day’s recap of “exhilarating” events like waking up 45 minutes late but making it to work on time despite waking up 45 minutes late and still looking damn good and squeezing in that gym sesh because she’s a real gym rat and she’s gotta make sure the entire world knows it and proceeding the gym with a disgusting looking homemade meal for her and her 30th boyfriend whom she swears is “the one” this time and we all know there will be another “the one” and concluding her night by watching Wheel of Fortune while snuggling with her dog Fluffy and cat Mr. Bojangles and taking a #selfie to try and break a record for number of “likes” and comments.
  • Brands that don’t engage or respond.
  • Brands that delete negative consumer posts.
  • The fact that the ugly and incorrect long ass URLs pasted into a Facebook post or tweet (instead of deleting it after it attaches),  statistically speaking, receives more click-thru rates.
  • People thinking social media agencies should charge their clients half the price a PR agency charges.
  • How does a video of a dog chasing an orange receive over 2.5 million YouTube views within a week? My dog could do that too. Yours ain’t that special.
  • People and brands buying Facebook fans, Twitter followers, YouTube views, etc. Maybe real people don’t want to follow you because you are not interesting or of value? Yet, you continue to ignore this fact and try and trick your prospective followers into thinking you’re someone cooler than you actually are.
  • Posting illegal shit on your social media. Don’t cry when you get locked up.
  • Social media lurkers. Of course social media is about sharing and learning about people up-close-and-personal, but do you have to comment or respond to every single little thing of every single person you’re following? Do you really have that much time on your hands? Stop trying to kiss ass. Instead, engage when it’s relevant. People can see right through you.
  • How do all these free sites with no advertising make money?
  • If you’re a restaurant, why aren’t you posting pictures of your food, daily specials, customer’s Instagram photos, recipes, ingredients, events, etc? You have fresh new content every single day. If you need some help with this, contact me.

And finally…

  • Did Priscilla Chan marry Mark Zuckerberg for love, money, or status? 

The end. Please share what baffles you!

Art Basel Frazzle!

4 Dec


Art Basel Miami Beach has become one of the most prominent and well-attended cultural affairs to ever hit Miami where anything goes. During this week-long (officially only 4 days but that doesn’t stop Miami from celebrating well-beyond that time frame) frazzle, expect the unexpected. Everything from art to “art,” street fashion that pairs orange camouflage pants with a multi-colored Hawaiian shirt (yes, I saw this last night), creative food, and alcohol galore – all will happen THIS week.

There are a thousand different Basel articles and schedules out there – all very read-worthy. I will now construct my own to serve a few purposes: 1) to organize my own life and schedule 2) to coordinate with my friends 3) to let you all know of some of the best Basel events in town, and 4) because Kristine McGlinchey told me I should 🙂

*Note – some of these events are open to public, invite only, and/or RSVP-only

Tuesday, December 4th

Wednesday, December 5th

Thursday, December 6th

Friday, December 7th

  • Art of Fashion – The Raleigh | 12:30-3:30pm
  • Art of Basketball Heat Wave with Dwayne Wade and Chris Bosh – Midtown | 8-11pm
  • NQB8R & Spin Magazine – Gramps Bar | 4pm-4am
  • Moving the Still GIF Festival Party – Wynwood | 8pm-12am
  • Pulse After-Party – Shore Club | 9pm-12am
  • Modus Miami Store Opening – Design District | 5pm
  • United Colors of Benetton Present Tutti Frutti – South Beach | 6-9pm
  • Tastemakers at Red Dot | 6-8pm
  • Heineken Mural Project Pop-Up Party – 171 NW 23 Street | 5-8pm


Other cool stuff to check out –

Additional guides –

Norwegian Cruise Line Getaway Design


20 Nov

Gotta love honesty – Everyman Espresso

Here’s the world’s best NYC bucket list recommendations curated by the best of the best! I am going to attempt to accomplish a great deal of these during my week-long stay here. I’ll also be adding my own recommendations to this list as I experience them.

If you’d like more information about a specific place, tweet the person listed after the recommendation. – Enjoy 🙂



  • Essex @AshleyElisaG
  • Intermezo (all you can drink drag brunch, go with your girlfriends for a good laugh!) @AshleyElisaG
  • Jane (brunch) @JamieDeRosa
  • LAVO @GlennEbert
  • Penelope @AshleyElisaGt
  • The Smith (brunch) @JamieDeRosa | I highly DO NOT recommend this place. The food came out in 5 minutes. Most of the food was cold or luke-warm. The only thing that was memorable was the cheesy grits.








New York-Bound and Clueless

19 Nov

It’s been roughly 8 to 9 years since I last visited New York City. Yes, I was a foolish 13-year old high school student on a class trip (I don’t even remember why Indianola High School even conducted this trip). We did every tourist trip imaginable alongside my fellow foolish classmates (remember how boys acted when they were 13? Yeah… Pity me please). We went to the top of the Empire State Building, toured the United Nations, saw Beauty and the Beast on Broadway, walked through Central Park, yada yada yada…

Now that I’m “all grown up” (ehem legal drinking age), I’m STOKED to be visiting NYC for the next 7 days over Thanksgiving (thanks to my girl, @jtangerine02 for letting me stay)!

Dear “concrete jungle where dreams are made of ” –

Where should I go???

I need recommendations from all of you who have lived in or traveled to The Big Apple! Things like…

  • Where to eat
  • Where to drink
  • Where to party
  • Where to shop
  • Where to spend a few hours working online (free WIFI please)
  • What to see
  • What to experience
  • What to bring
  • Which parts of NYC I should spend my time in (ie – Brooklyn, Chinatown, etc)
  • Did I overlook that you live in NYC, and should look you up when I get there?

Here’s a list of places/things that have already been recommended to me. Feel free to chime in if you agree/disagree:


  • DBGB in NYC (lunch)
  • The Dutch (dinner)
  • The Lion (dinner)
  • Pastise same owner as Balthazar
  • Fatty Q upper west side
  • La esquina
  • Brush Stroke (David Bouley) (dinner)
  • Nobu 57 (dinner)
  • The Smith (brunch)
  • Jane (brunch)

(thanks to @JamieDeRosa for the above recs)

  • Pig and Khao (thanks to Austin Haight)
  • Grey Dog Cafe
  • Union Square Market
  • Bahn Mi Saigon
  • The National

(thanks to @MarisaScime for the last 4)

Drink (thanks to @JamieDeRosa for all the below recs)

  • BDT
  • Double 7
  • Jay bird upper east side (grand opening)
  • Little Branch
  • Death and Company
  • Sien Fuegos (Rum Bar)
  • District 36 (like LIV)
  • PHD downtown Dream Hotel
  • One Oak
  • Lavo (also killer for brunch, off the charts party)

I’ll be staying in the East Village – heard awesome things!

Thanks in advance for your recommendations!

❤ Aub

SeaTweetup II = Success!

25 Oct

It’s been almost two weeks since we set foot on board Norwegian Sky for a weekend cruise full of networking, learning, engaging, events, and parties. I have to admit, I will play favors and state that SeaTweetup II > SeaTweetup I. Maybe it was the awesome attendees, amazing sponsors, or perhaps the strengthened relationships from the first SeaTweetup, but regardless, this year’s cruise was a complete success!

Our schedule of SeaTweetup events was jam-packed from the get-go. When we boarded Norwegian Sky, we were welcomed by MillerCoors with a tasty food and beer pairing as we all introduced ourselves to each other. I feel like the first day was more so jam-packed with FOOD. After the beer and food pairing, the Sky has a poolside BBQ. Then, we enjoyed a cocktail party sponsored by CruiseDeals where we received our SeaTweetup t-shirts which everyone got to sign with their Twitter handles 🙂 Yeah, that’s how we roll! Err… Sail? THEN, that party was followed by dinner (of course, all-you-can-order). I think I gained 10lbs in the first day 😦

Saturday promised to be an amazing day full of excursions on Norwegian’s private island in the Bahamas. Little did we know, we were surrounded by huge waves all day and night which prohibited us from taking the tenders to the island. If anyone remembers last year’s SeaTweetup, we had a massive storm which also prohibited us from visiting the island. Crazy ironic. This little agenda detour gave us the day to just relax poolside and enjoy everything the ship had to offer. The SeaTweetup clan claimed ownership to the ship’s top deck, and we got to learn more about our fellow SeaTweetup-ers and soak in some warm rays.

Saturday evening marked our first Social Media Roundtable Presentations. We had a slew of talented social media speakers who all gave insightful speeches and presentations on fine-tuning our trade. Our SeaTweetup group was a mix of beginners and advanced professionals, but I think everyone ended up with tons of new tips and tricks! Of course following the presentations, we had another cocktail networker sponsored by Bacardi (you all know how much I love my rum)! Then, like clock-work, it was time for another all-you-can-order group dinner. Later on, we dressed in white and broke it down Gangnam Style at the White Hot Party (oh, we also got drenched as a mini-hurricane hit us – what fun would life be without these wild unplanned adventures?). I have to say I love the mix of presentations + networking mixers + group dinners + parties. This is how you really get to know new people 🙂

We made it to Nassau’s port of call on Sunday morning. Unlike last year’s cruise where we had most of the day to do as we please, we were honored to be welcomed by the Bahamas Ministry of Tourism and treated to a traditional BAHAMIAN breakfast. Yes, I typed BAHAMIAN in all caps because I idiotically kept instagramming and tweeting photos referencing them as “Bohemian.” *oopsies* I cannot begin to describe how delicious this breakfast was. Although I don’t eat seafood, I know everyone enjoyed their traditional fish breakfast dishes. Meanwhile, I indulged in (4 helpings of) yellow grits and corned beef hash *yummmmmm* We also enjoyed fresh coconut water and BAHAMIAN pastries. Seriously, one of the best meals I’ve ever had. Oh, and I almost forgot, they served us the most flavorful, sweet, plump fruit jams we’ve ever had in our lives (Bahamas – if you’re reading this and want to mail us some of those jams, please contact me for my mailing address) 🙂 After breakfast, we got to learn a lot more about the different islands the Bahamas has to offer. I eagerly await the day I can explore the other islands and go scuba diving and cliff diving!

To finish up our day in the Bahamas, we were given the unique opportunity to explore three BAHAMIAN art galleries on the island. If you ever visit the Bahamas, I highly encourage you to go off the beaten path and experience the real Bahamas culture.

And we obviously couldn’t leave Nassau without enjoying a little beach R&R…

Upon re-boarding Sky, we re-grouped for another Roundtable session where we had an intriguing Q&A sessions with @FashionWeekNYC, individual presentations, and a very informed discussion among the group. Of course, followed by another deliciously fattening dinner, some strip tease challenges (?), and partying (extra Washington Apple shots, please)!

I really want to thank all the amazing SeaTweetup committee members for pulling together an outstanding SeaTweetup II! Moreover, I want to thank all the SeaTweetup attendees who made this the best cruise evahhhh! Another thanks to our terrific sponsors for providing us with awesome entertainment and for making this cruise a real possibility. I can only cross my fingers for a future SeaTweetup III 🙂

Click to check out all my SeaTweetup II photos

Don’t Miss the Boat! #SeaTweetup Sails Friday.

8 Oct

I’m proud to say the second annual #SeaTweetup aboard Norwegian Cruise Line Sky is setting sail THIS Friday, and we’re almost completely sold out! This 3-day weekend cruise to the Bahamas will be jam-packed of amazing events and even more amazing people. I don’t want to bore you with a lengthy blog post about why you should be on board this year because I’ve already done that as well as included tons of pictures inside NCL Sky (the ship we’ll be cruising and boozing on). I’ll just let you take a look at the below agenda, pictures, and list of amazing sponsors!

For those of you who can’t join us this weekend, we still hope you’ll join us for our Bon Voyage Tweetup hosted by Epic Hotel in downtown Miami this Thursday from 6-9pm. It’s OPEN TO EVERYONE. Did I mention open bar? Seriously.

To find out the current rates and book, I highly recommend you call Stacy at CruiseDeals at  800.668.6414. x 123 as she’ll be able to give you the best and most current price. You can find more information about the cruise by visiting http://bit.ly/SeaTweetup2012.

6 Reasons Clients and Execs Should Love Social Media Pros

24 Sep

If any of you read PR Daily, you know they write some awesome articles that are informative, full of takeaways, and often times, humorous. A couple days ago, they wrote an article called “6 reasons clients and execs should love PR pros.” While I agree with most (not all) of their points, it inspired me to create the same type of list in regards to social media marketers. So here are 6 reasons why you should love, trust, and hire a social media pro for your brand.

  1. They understand social media; you don’t – everyone says “Oh, I’m on Facebook. I totally know how to use social media for my business.” I call bullshit! Sure, I’ll give you the benefit of the doubt, and you may understand the difference between Facebook’s News Feed versus a person’s Profile versus a Fan Page, but do you really understand all the technical aspects of Facebook? Do you know how to tag names and brands in posts? Do you know how to properly attach a website link? Do you know Facebook’s policies about conducting giveaways? Do you know how to strategize your social media plan for ultimate optimization? Probably not. And the list goes on and on… (And not just Facebook either). My point – there’s a lot that goes into managing social media correctly. Not to mention the fact that social media changes every single day. It takes a lot to keep up with all these innovations!
  2. They have the time to engage and execute – what do you do for a living? If you have any say in the decision making of your brand’s marketing (owner, marketing director, operations manager, etc), you have a full-time position that probably has you working overtime already. Do you really have the time to execute a social media strategy, create interesting content, AND THEN be on-call and able to engage and respond to social activity? That’s what I thought… Social media = online conversations. Just like an IRL (in real life) conversation, it takes time to get to know the other person and carry on an interesting conversation. It’s not different online. And social media never sleeps – it’s a 24/7 job! Can you really see yourself answering a tweet at 1:00 in the morning?
  3. They dont right like dis – English grammar and spelling keeps getting worse and worse. I’m not just talking about “kids” either. Adults are horrible spellers too! Not to mention if English is their second language. My friend and I were shaking our heads over her director typing “loose” instead of “lose” in an email (SMH = shaking my head). Most people know whether they’re good spellers or not. Do you really want to be managing your online brand when you got a D in English class?  Probably not… While there are social media accounts that are commended for their ridiculous use of the English language, it’s probably because that’s their entire brand so it makes sense. I can’t tell you how awful it is witnessing typos in social media posts. Correct that sh*t please!
  4. They know what your customers (and prospects) really think of your brand – people are Facebook-ing, tweeting, blogging, instagraming, and publicizing their real opinions about your brand everywhere online. A good social media manager can find, monitor, and respond to these conversations. While there may be some outspoken customers who will complain right to your face about your brand, most of us are a bit more timid… However, social media takes the timidness away, and anyone can rant and rave about your brand. So if your social media manager is relaying messages to you in a constructive criticism kind of way, take his/her message to heart, and don’t kill the messenger. No one likes hearing their defaults, especially when it comes to their business, but they’re trying to help improve your business – listen.
  5. They’ll leverage their personal network – chances are, social media marketers are highly active on social media themselves. Meaning, they may have even more Twitter followers than your brand does. Also remember that quality trumps quantity. Most people prefer to engage with and trust a ‘real’ individual over a brand anyways. If you have someone who can not only manage your brand’s social media but also leverage his/her own social media network to boost and build awareness of yours, you’re getting even more value than you thought!
  6. Social media managers love their jobs (at least for the most part) – people who have chosen social media as their career path have chosen this field for a reason. It’s fun, social, innovative, and affects the bottom line. You won’t often find a social media manager complaining about his/her job, and that’s how it should be. You can trust this person to want to represent and control your online voice. I find myself on my clients’ social media accounts more than my own just because it’s enjoyable. You’ve heard the saying “choose a job you love, and you will never have to work a day in your life.” It’s true, especially for social media managers. You can be confident that your social media manager is taking full ownership of your accounts and representing your brand to its fullest.

These are only 6 reasons why you should love your social media manager. The list could go on and on… And on… And on… You get the picture. So please, don’t take advantage of the person running your social media accounts. If you haven’t yet hired someone to manage your accounts, I hope this post has helped open your eyes as to why you should (and why you really should have hired someone months ago).

#SeaTweetup Meet & Tweet at Beach Lounge Bar

11 Sep

What are you doing on Wednesday, September 19th? I’ll tell you what you’re doing… You’re going to be drinking, eating, networking, tweeting, and learning about the second annual #SeaTweetup which is setting sail on October 12th on Norwegian Sky!

Last year’s #SeaTweetup exceeded my expectations as 45 social media enthusiasts climbed aboard Norwegian Cruise Line’s ship en route to the Bahamas. Our attendees flew from out-of-state; even from out-of-the-country! We all got to network and form friendships and business partnerships for 3 days over sponsored adult beverage parties, creating human sand castles, all-you-can-eat dinners, social media seminars, karaoke, tweeting in the middle of the ocean, gambling, and even strip shows 😉

And guess what…

This year is going to be even better! We have the same amazing planning committee PLUS outrageous new sponsors. You’re paying the normal price for a weekend cruise to the Bahamas, but you’re getting nearly all the alcohol you can drink, private island excursions, and one-of-a-kind experiences thanks to our new partners!

But don’t take my word for it…

If you’re hesitant, unsure, doubtful, or even if you’ve already bought your ticket or know you’re not available that weekend, we want you to join us at our #SeaTweetup Meet & Tweet on Wednesday, September 19th from 6:30pm to [whenever we want to go home] at Beach Lounge Bar in Sunny Isles Beach! Come meet the planning committee and partners, ask your questions and receive your answers, hear about our crazy stories from last year, and meet new social media South Floridians over delicious cocktails and Brazilian-inspired food! Plus, your first drink is FREE! Oh, and there’s free parking. You really can’t beat that. Check out event details and RSVP at https://www.facebook.com/events/347300252023070/.

Miami’s September 2012 Events

6 Sep

It’s now the beginning of fall… Wait, where the hell did summer go? Better yet, where the hell has 2012 gone?! Craziness. Anyways, finally the weather in Miami is somewhat cooling off, the torrential downpours are hopefully over, and season is finally beginning! Let’s welcome all the tourists who flock to our city to escape their brutal winters (meh). September is always exciting because events start revving up. Here’s what’s on my agenda (subject to change – a lot):

I’m sure I’m missing some events, and I’m sure I will be adding more as we dive into September… Let me know if I’ll be running into you at any of the same events 🙂

Whoa Baby! It’s Been A Long Time…

23 Aug

May 23, 2012… That was the last time I blogged on here! Yikes… I’m a bit embarrassed and ashamed. I’m sure you can all relate to how quickly time gets away from us. With that, and the return of fall in Miami, I have made it a priority to get back on the saddle and keep you updated with everything social media, Miami, and fun! So what’s happened in the past 3 months of my hiatus? Well…

  • I started my own social media consulting and marketing company! I still maintain an incredible relationship with my former employer Kaufman, Rossin & Co. I truly believe I have found my calling. I incorporated in May, and so far, so good. I can attribute my entrepreneurial spirit to my folks – a farmer and a teacher. For the first half of my childhood, I was raised with both parents around me all the time because farmers have flexible schedules, and my mom was our teacher (homeschooling). I realized I too have this entrepreneurial blood running through me so I merged that with my passion for social media marketing to launch AUBOOM Media, Inc. I really cannot say thank you enough to all those who have helped me get up and running! The support and advice from all my friends and networks have been incredible and have been vital to my success.
  • A lot of hot, sweaty events in Miami. I’m looking forward to saying goodbye to summer and hello to fall! I know many Miamians are already planning amazing upcoming events, and I cannot wait to attend them all 🙂 I will also be posting events again to keep you updated with all the crazy happenings.
  • SeaTweetup II planning has commenced! We’ll be sailing away on the Norwegian Sky from October 12-15, 2012. If you missed last year’s cruise, this is your chance to make it up. Plus, we have A.M.A.Z.I.N.G. perks from incredible sponsors! Current prices start at $275 per person per two-person cabin. Check out the Facebook page and BOOK NOW. I’ll send out more details soon…
  • Just living life to its fullest! I absolutely hate the “YOLO” phrase, but it’s true. You only live once. So, make the best of it!

Thanks for reading the re-introduction of my blog. I will be blogging again very soon (I promise)! I may also be adding a new blog to the works… Stay tuned 🙂