Tag Archives: Aubrey

Whoa Baby! It’s Been A Long Time…

23 Aug

May 23, 2012… That was the last time I blogged on here! Yikes… I’m a bit embarrassed and ashamed. I’m sure you can all relate to how quickly time gets away from us. With that, and the return of fall in Miami, I have made it a priority to get back on the saddle and keep you updated with everything social media, Miami, and fun! So what’s happened in the past 3 months of my hiatus? Well…

  • I started my own social media consulting and marketing company! I still maintain an incredible relationship with my former employer Kaufman, Rossin & Co. I truly believe I have found my calling. I incorporated in May, and so far, so good. I can attribute my entrepreneurial spirit to my folks – a farmer and a teacher. For the first half of my childhood, I was raised with both parents around me all the time because farmers have flexible schedules, and my mom was our teacher (homeschooling). I realized I too have this entrepreneurial blood running through me so I merged that with my passion for social media marketing to launch AUBOOM Media, Inc. I really cannot say thank you enough to all those who have helped me get up and running! The support and advice from all my friends and networks have been incredible and have been vital to my success.
  • A lot of hot, sweaty events in Miami. I’m looking forward to saying goodbye to summer and hello to fall! I know many Miamians are already planning amazing upcoming events, and I cannot wait to attend them all 🙂 I will also be posting events again to keep you updated with all the crazy happenings.
  • SeaTweetup II planning has commenced! We’ll be sailing away on the Norwegian Sky from October 12-15, 2012. If you missed last year’s cruise, this is your chance to make it up. Plus, we have A.M.A.Z.I.N.G. perks from incredible sponsors! Current prices start at $275 per person per two-person cabin. Check out the Facebook page and BOOK NOW. I’ll send out more details soon…
  • Just living life to its fullest! I absolutely hate the “YOLO” phrase, but it’s true. You only live once. So, make the best of it!

Thanks for reading the re-introduction of my blog. I will be blogging again very soon (I promise)! I may also be adding a new blog to the works… Stay tuned 🙂

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Social Media Week Miami – Taking the Talk Offline

22 Feb

For all you social media nerds in South Florida, last week’s Social Media Week Miami (#SMWmiami) served as a local social media geek haven. With six panels each day spanning over five days, sessions covered a wide, but focused, range of topics including personal branding, event planning, fashion, real estate, music, food, social good, mommy bloggers, and much more – all centered around social media, of course!

While each panel left me reminiscing about a helpful tip, idea, or just confirmed my own social media strategy and implementation, being part of #SMWmiami was most memorable due to all the new and old faces I was fortunate enough to meet and see. Before stepping foot into the Adrienne Arsht Center, the major host of SMWmiami, I assumed the room would be filled with familiar faces from Social Media Club South Florida, Chevy crawls, tweetups, and the like. Boy was I wrong (and pleasantly surprised)! The 150 capacity room was packed full of social media enthusiasts – mostly new faces. This week-long event brought together PR and marketing specialists, curious minds, and lots of newbies. Each night there was a different networking event where, believe it or not, we could socialize in person. These in-person events are always the best part of social media!

Say what?

Yes! In-person networkers give us social media addicts the chance to meet the person behind the Twitter handle or brand name. I can go months of tweeting someone without ever physically meeting him/her, and then when the opportunity of meeting in person presents itself, we can skip the whole “Hi, my name is Aubrey. I’m the social media coordinator at Kaufman, Rossin, an accounting firm, and Lit Software, the developer of iPad apps for attorneys” elevator speech because we’ve already engaged in [online] conversation. That’s when the real relationship building begins, and I’ve met some of the most amazing people because of our online/offline interactions.

SMWmiami introduced me to very fun, intelligent, like-minded people, and I can’t wait to stay in touch (online and off). For those of you who just came out of the woodwork, are still curious about the South Florida social media community, or just want to meet new people, I definitely encourage you to join the local groups and attend events. Contact me if you’d like to learn about them!

SMWmiami was just a preview to what’s to come. Next up – South by Southwest (SXSW)-Interactive in Austin from March 9-13. Let me know if you’re coming! I’ll be launching a fun social media campaign for Kaufman, Rossin 🙂

Big thanks to The brpr Group for organizing SMWmiami! All the sessions were free and available to anyone. Also, thank you to all the wonderful panelists who volunteered their time, tricks, and tips as well as AT NIGHT for taking the below photo at the Mandarin Oriental reception.

Let’s Go Art Basel -ing!

1 Dec

December 1st. To most, that marks the first day of the 25 days ’til Christmas countdown, but to Miamians, it means the first of four days of ART BASEL MIAMI BEACH!

Here’s your guide to Art Basel Miami Beach 2011 – a list of events that I’m attempting to make appearances at:

Thursday, December 1:

  • 5th Annual Art Under the Stars Event – 6-9pm, Coconut Grove Bank, 2701 South Bayshore Drive, 2nd Floor | RSVP: 305.808.3701
  • FriendsWithYou Opening reception – 7-10pm, 3930 NE 2nd Ave, Ste 202 | RSVP: RSVP@friendswithyou.com
  • Locust Projects’ Art Basel Reception – 7-9pm, 155 NE 38 Street
  • Scope Miami Official Pre-Party – 7-10pm, Spinello Gallery, 150 NE 42 Street
  • Reloaded Party – 7-12am, Internum, 3841 NE 2nd Ave, Ste. 101 | RSVP: eric@ddmadvertising.com
  • Contemporary Asian Art, 7:30pm, Mandarin Oriental, 500 Brickell Key Drive | RSVP: aspang@mohg.com
  • Duncan Quinn Anarchy in Miami – 8-11pm, 4040 NE 2nd Ave, The Moore Building #102 | RSVP: grady@duncanquinn.com
  • Absolut Vodka Cocktails Perfected – 8-11pm, 27th Street and 2nd Ave | RSVP: thursdayrsvp@epoplife.com
  • Launch of Refinery29 Miami Edition – 9-12am, 297 NW 23 Street | RSVP: refinery29@taraink.com

Friday, December 2:

  • Vogue Lounge – 12-7pm, Sagamore Hotel, 1671 Collins Ave
  • MIAMI Magazine Arts & Power Issue Release & Art Basel Soiree – 6-9pm, 3925 N. Miami Ave | RSVP: Miami@baltususa.com (subject line: Miami magazine event)
  • Macallan Scotch Soiree – 9-12am, The Raleigh, 1775 Collins Ave | RSVP: Macallan@bmfmedia.com

Saturday, December 3:

  • Essex House “Natives” Exhibition Cocktail Reception – 7-9pm, 1001 Collins Ave | RSVP: marketing@clevelander.com
  • Javier Martin – 7-10pm, Artecity, 435 21st Street | RSVP: miami@baltususa.com
  • Fete a la Plage Soiree – 8-11pm, Shelborne Hotel, 1801 Collins Ave | RSVP: stbarth@oceandrive.com
  • Fisker Automotive Reception – 8-10pm, Raleigh Hotel – AD Oasis, 1775 Collins Ave | RSVP: fisker@archdigest.com

Sunday, December 4:

Ongoing Exhibits:

I foresee a lot of art, alcohol, hipsters and sleep deprivation. That’s definitely my idea of a fun weekend! Enjoy 🙂

*Note* – Many deadlines to RSVP have passed

Let Summer Begin with June Festivities!

30 May

Feel the summer heat wave, grab your flip flops, slather on your sunscreen, and put on your hat because it’s SUMMER time and the livin’s easy….

Bold = I’ve already RSVP’d!

Be sure to check back as I’ll update this events list!

For more Miami events, check out: What Miami, Soul of Miami, Miami New Times!

#PetPeeve…What’s Yours?

23 May

Wikipedia defines a pet peeve as the following:

A pet peeve (or pet hate) is a minor annoyance that an individual identifies as particularly annoying to him or her, to a greater degree than others may find it.

Today I realized I have quite a few pet peeves. Now I shall enlighten you as to what those are… Oh, and I’ve included my own commentary on each one. Enjoy 🙂

  • Miami drivers. You’re all crazy!
  • [Miami] drivers who don’t understand what that lever to the left of their steering wheel is…Hey, guess what! It’s called a “turn signal” or a “blinker.”
  • [Miami] drivers who insist on driving in the left lane and making me pass on the right! Left = fast, right = slow. Did you guys not have driver’s ed???
  • Runners/walkers/bikers who also don’t follow the above bullet point. We are in the USA, not the UK or Australia.
  • When I spend valuable time cleaning and organizing and 10 minutes later someone screws it all up. F you!
  • Flaky people. Why make plans in the first place?
  • Anything and everything my current roommate does (hope she doesn’t read this…)
  • When people who speak both English and a foreign language engage in a foreign language conversation right in front of you, knowing you only speak English. Stop talking about me biatch!
  • People on power trips. Get over yourself.
  • People who ask dumb questions. Are you effing kidding me!?!
  • People who flash their money around and take their blessings for granted. I was raised on a farm – I know the meaning of hard work and the meaning of a $1.
  • The politics of life. Why can’t life be simple?
  • Shitty customer service. I’ve been a waitress, it’s not that hard to split checks – stop making lame excuses!
  • Kids who jump off the diving board when they know they can’t swim. I used to be a lifeguard. I mean… This seems like common sense. Can’t swim = don’t go in 10ft. deep water… Just sayin…
  • Line skippers. Wait your turn like the rest of us, asshole!
  • Slow computers. Ugh! I have work to do!
  • Liars. I can see right through you.
  • Whiners and complainers. Shut your pie hole ’cause I don’t want to hear it (unless you’re my good friend, of course 🙂 )
  • Catty estrogen females. Take yo drama to yo mama.
  • People constantly bumping into me at a show. I know I’m 5’1″ but yes, I do exist, and yes, I’m standing here.
  • Restaurants that run out of menu items. You’re a restaurant – do some better forecasting! If you know sweet potatoes are popular and you always run out, order more! Duh!
  • Ex-boyfriends. Can’t you just stay out of my life for good?
  • Guys who play games. Stop saying you don’t play them, ’cause you do! And it’s very annoying.
  • People who can’t carry on a conversation. If I wanted to have a one-sided conversation, I’d talk to the wall. Please, enlighten me.
  • Overly competitive people. It’s just a game.
  • People who don’t flush. Step 1) Place finger or foot on button/handle/lever, Step 2) Push down.
  • People who pee on the toilet seat. WTF?! EW!
  • People who knock it before they try it. You don’t have a valid opinion unless you’ve actually experienced ___ first-hand!
  • When people step on the back of my shoe. Either slow the eff down or walk around me, but don’t step on me! It hurts and you’re ruining my shoe.
  • When people are bitchy to your face and act like everything is okay the next time they see you.  No, I have not forgotten that you’re a rude b*tch.
  • People with no manners. There is such a thing as “please” and “thank you”. Now that I’ve taught you this, you’re welcome. See how this works now?
  • People who don’t clean up after their dog. Carry a plastic bag and pick up the poop so pedestrians don’t have to walk facing down watching out for dog crap, and so we don’t step in it and smell like $h*t for the rest of the day (literally).
  • Not receiving my Twitter mentions via my Hootsuite android app. I paid $2.99 (or something like that) for this app! I want to see when people are tweeting @ me!
  • Lastly… This (see picture below). Enough said.

Now I know I said my blog would be more about social media and what not… So, to tie this into social media (and for shits ‘n giggles), I’m asking YOU to add your #petpeeve in a comment below this post. Then, kindly tweet it (if you have Twitter) and be sure to include @Aubrey_Swanson and #PetPeeve. I’m way too excited to see what ticks you off 🙂

PM Pick-Me-Up from Dunkin’ Donuts

22 Apr

Sometimes I don’t blog in the most timely fashion… But hey, better late than never, right? Just nod your head and go with it… 🙂

17 days ago (if you can’t do the math, that makes it April 5th, 2011), I was invited to be part of Dunkin’ Donuts South FL‘s special Afternoon Blogger Sampling Event. First of all, I got REALLY excited because this was the first time I was specially recognized and acknowledged as a South FL blogger (thank you Dunkin’ Donuts)! Plus, they DM’d me on Twitter so it made me feel extra “special” and “elite” (even though I know I am not… *sad face*). Secondly, if you know me at all, you know I love food + you know I have a lot of student loan debt (thank you UM) = I try to be cost-effective when encouraging my #fatkid status but that usually never works…!

So why was Dunkin’ Donuts South FL hosting this event? Turns out, they’re releasing a new line of PM (afternoon) snacks & beverages and they wanted a select few to be the first to taste-test their newest creations!

Upon arrival at the #PMsnack event, we were fed the following:

  • Cuban Flatbread Sandwiches (exclusive to S FL)
  • Munchkins (mini donut balls)
  • Cheeseburger and pepperoni-stuffed breadsticks
  • Warm apple pie (get your mind out of the gutter)
  • Cheddar bagel twists
  • Lemon-filled donuts + other flavors
  • Mountain Dew Coolatta
  • Cuban coffee
  • I hope I’m not missing anything…

I thought these PM snacks were all pretty tasty! I especially enjoyed the stuffed breadsticks, apple pie and lemon-filled donuts #nomnomnom. Sadly I’ve lived in Miami for the past 4 1/2 years and have yet to try a real Cuban sandwich so I can’t really compare Dunkin’ Donuts’ new Cuban Flatbread Sandwich to the real thing, but I’m sure they were pretty close yet far enough to have its own distinguishment (hence using flatbread and not whatever bread they use to make traditional Cuban sandwiches – Cuban bread?).

This was a really unique experience. Of course like all tweetups and events, there was great networking and meeting new people, as well as bonding with the old (hey Carlos Miller, aka The Social Media Puto)! I definitely have to give Dunkin’ Donuts their props for being such a huge chain yet being able to cater their menu items to different geographical locations and holding these one-of-a-kind events for their local consumers. That is, after all, what really matters these days and converts those consumers into #customers4life 🙂

In case you’re hungry… Try licking your computer/mobile/tablet screen and seeing how these Dunkin’ Donuts food images taste.

PS – We also received these kick-ass DD swag bags with a tumbler, DD USB drive and pen!

Don’t forget to check out Carlos Miller’s Social Media Puto review and VIDEO!

31 Things I Learned @ SXSW

22 Mar

Click the image below to view “31 Things I Learned @ SXSW”31 Things I Learned @ SXSW

Why in the World is an Accounting Firm Sending ME to SXSW?

11 Mar

Hey “It’s a Perfect World Subscribers”! Read my latest blog post on Kaufman, Rossin & Co.’s blog, See Beyond the Numbers, and find out why they’re sending me to SXSW!

SXSWAs you’re reading this, I’m hopping on a plane to Austin, Texas (this was written yesterday when I was literally on a plane. I’ve arrived safely to Austin!). Why? I’m attending the biggest, most innovative, tech-savvy, social media and interactive conference in the nation – South by Southwest (SXSW)!

You may have heard of SXSW, as it refers to one of the most popular music festivals in the country. I will be participating in the 5-day interactive and film portion. Each day of the interactive and film section is filled with media-rich content relating to technology, social media, metrics, mobile apps, web development, forecasting and much, much more! This information is presented via panelists, speakers, workshops, book readings, organized meet-ups and social gatherings. It’s actually an incredibly overwhelming process just to prepare for this social highlight of the year! Each day  has programs that run from 8am to well past midnight including the film premieres. Sessions for each day are organized by topics, time and location (Austin Convention Center and participating downtown hotels). But within each allotted time frame, attendees must choose from one of the 30 – 40 different presentations to attend – all very useful and interesting! See for yourself by clicking here to visit the SXSW schedule. The conference ends with the Interactive Awards which has been phrased as the “Grammy’s” of social media. After all, Twitter and Foursquare were launched at SXSW!

So you may be wondering… why in the world is an accounting firm attending SXSW? Shouldn’t Kaufman, Rossin & Co., one of the top CPA firms in the country, be participating in conferences relating to accounting, tax, audit, International Financial Reporting Standards (IFRS), etc?  While these conferences reap tremendous value for our accountants at Kaufman, Rossin, we also want to see beyond the numbers.  Our firm is dedicated to innovation and providing valuable resources for our clients, prospects and community.

One major way Kaufman, Rossin has embraced innovation is by hiring a full-time social media coordinator – me! The Firm recognizes the importance and value that an online reputation brings to our brand and its ability to strengthen relationships. Therefore, SXSW is the perfect opportunity to learn how to think outside the box and be fueled by the latest tech and social media trends.

I will be absorbing heaps of information within the next week, and I look forward to sharing it with all of you. Be sure to check back for a recap of my experience and some creative ways I’ll be documenting my trip!

Aubrey Swanson is the social media coordinator at Kaufman, Rossin’s Miami officeKaufman, Rossin & Co. is one of the top CPA firms in the country.  She can be reached at aswanson@kaufmanrossin.com. Connect with Aubrey on Linkedin. Follow Aubrey on Twitter.

Up & Running!

3 Mar

Alas!

I’ve officially launched my own blog! *golf clap*

As you can see, I have a “Who’s Aub?” tab at the top of my homepage. Therefore, I don’t want to get into all the details about myself in this post. I would, however, like to WELCOME you and THANK you for visiting my blog. I encourage you to establish a more personal relationship (not in a creepy way, please) by becoming my Facebook friend, following me on Twitter, connecting with me on Linkedin and friending me on Foursquare.

I’m working on my next post… Please click on the “It’s a perfect world – subscribe me” tab to the right so you receive all my updates! 🙂

– Aub