Tag Archives: Blog

Social Media Bafflings

16 Jan

Social Media Bafflings

Do you ever skim your social media news feeds and find yourself scratching your head? You think to yourself, “why in the world did this dumb f*ck post this?” Or “he calls himself a social media expert? Really?” Or “yes, I do think having a social network for my cat would be beneficial – said no one ever.” I’m sure many of you stumble across the most baffling scenarios ever. I’d like to share a few of mine. Like…

  • WTF is with all these #selfie pics? Don’t you see enough of yourself in the mirror? I understand the unique photo opp in front of a beautiful scenery but every single day? Have you no shame?
  • The never-ending 10-sentence Facebook status that goes on and on about what that person did today including her thoughts and feelings on the day’s recap of “exhilarating” events like waking up 45 minutes late but making it to work on time despite waking up 45 minutes late and still looking damn good and squeezing in that gym sesh because she’s a real gym rat and she’s gotta make sure the entire world knows it and proceeding the gym with a disgusting looking homemade meal for her and her 30th boyfriend whom she swears is “the one” this time and we all know there will be another “the one” and concluding her night by watching Wheel of Fortune while snuggling with her dog Fluffy and cat Mr. Bojangles and taking a #selfie to try and break a record for number of “likes” and comments.
  • Brands that don’t engage or respond.
  • Brands that delete negative consumer posts.
  • The fact that the ugly and incorrect long ass URLs pasted into a Facebook post or tweet (instead of deleting it after it attaches),  statistically speaking, receives more click-thru rates.
  • People thinking social media agencies should charge their clients half the price a PR agency charges.
  • How does a video of a dog chasing an orange receive over 2.5 million YouTube views within a week? My dog could do that too. Yours ain’t that special.
  • People and brands buying Facebook fans, Twitter followers, YouTube views, etc. Maybe real people don’t want to follow you because you are not interesting or of value? Yet, you continue to ignore this fact and try and trick your prospective followers into thinking you’re someone cooler than you actually are.
  • Posting illegal shit on your social media. Don’t cry when you get locked up.
  • Social media lurkers. Of course social media is about sharing and learning about people up-close-and-personal, but do you have to comment or respond to every single little thing of every single person you’re following? Do you really have that much time on your hands? Stop trying to kiss ass. Instead, engage when it’s relevant. People can see right through you.
  • How do all these free sites with no advertising make money?
  • If you’re a restaurant, why aren’t you posting pictures of your food, daily specials, customer’s Instagram photos, recipes, ingredients, events, etc? You have fresh new content every single day. If you need some help with this, contact me.

And finally…

  • Did Priscilla Chan marry Mark Zuckerberg for love, money, or status? 

The end. Please share what baffles you!

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Career Fairs: The Good, The Bad, The….Huh?!

20 Sep

It’s mid-September… The beginning of Fall… You know what that means – college football, pro football, Octoberfest, Halloween, Iron Fork (S FL residents), Thanksgiving, cooler weather, etc…etc… It also means recruiting season for companies everywhere! Career fairs, school/organization networking events, tours, interviews, resume critiques, presentations, and lots more! Now that I’ve been on both sides (eager job-seeking students and employer), I’d like to highlight some of the things that are associated with career fairs and share with you the good, the bad, and the things that make you say “what the…”

Employer side

The good:

  • Meeting new people – students, other employers, the awesome career center staff
  • Getting to gloat about my awesome job and amazing company – Kaufman, Rossin & Co.
  • Learning about students and their accomplishments – it’s awesome to find out where they’re from, what they’re studying, where they’ve worked, what organizations they’re involved in, what their talents are, and why they’re interested in our company
  • Traveling!
  • Change of scenery – out and about, away from my desk 🙂
  • Getting to know my coworkers better (spending 3-6 hours together at a booth definitely qualifies as quality time)
  • Collecting tons of giveaways and goodies

The bad:

  • Awkward handshakes
  • Lots of germs
  • Aching feet (heels are the devil)
  • The two extremes – cocky, “entitled” students v. too quiet, confused students
  • Unprepared students – do your homework, kids!
  • Always being “on” – it gets tiring after 5 career fairs
  • Not being able to give every student an interview

The “what the…”

  • Outfits (ehem, skirts) that make me question if we’re at a career fair or a club in South Beach
  • Improper hygiene
  • Those who grab giveaways just because they’re free and don’t even have a conversation

Student side

The good:

  • The great opportunity to meet the people you hope to work with someday
  • Getting to know companies more in-depth
  • Face time with HR directors and recruiters
  • The potential to land your future career
  • Practicing skills needed for interviews, networking, and the real world in general
  • Dressing up and showing off to your lazy classmates who choose not to attend the career fair
  • Exemplifying to your professors that you’re serious about your career
  • Receiving resume critiques

The bad:

  • Depending on your school, having to choose between attending class or the career fair
  • It’s still hot in South Florida… Which means you’re trucking from class/dorm/home in the humid hot heat to the location of the career fair = sweaty mess
  • Trying to find that “perfect” suit
  • Saying the same thing over and over to all the companies you’re interested in
  • Awkward conversations
  • Nervousness – it’s very nerve-racking!
  • Not landing a follow-up interview

The huh…!?

  • Falling (in front of the line to check into the career fair, in the career fair, in front of your hopeful future employer)
  • Stuttering
  • Losing your train of thought
  • Awkwardly waiting in line to speak to an individual employer while his/her coworkers have zero students to talk to (the favorites game – aka: I need to speak with this person because he/she is more important and makes the hiring decisions)
  • Being dismissed by rude employers
  • Any embarrassing moment – food stuck in teeth, sneezing, hiccups, etc.

What are your favorite and worst parts of career fairs? I’d love to hear from employers and students alike!

Disclosure: This blog post is written based on my own observations, own opinions, and own humor 🙂 Not to be mistaken by opinions of my employer, coworkers, schools, or anyone/thing inbetween. Enjoy!

#SeaTweetup – What to Expect [Images]

25 Aug

What are you waiting for!?! Come aboard the #SeaTweetup on Norwegian Sky from November 18-21! 

#SeaTweetup Itinerary

18 Aug

Why should you come aboard the @SeaTweetup? Because Norwegian Cruise Line, Kaufman, Rossin & Co., SocialBuzzTV, Soul of Miami, Social Esquire, Cruise Deals, Jeff Cohen, Rich Tucker and I have planned this kick ass itinerary!

$100 a day for your cabin, meals (there are 10 different dining options), entertainment, fitness center, bars & lounges, pools, shops, casino, the Bahamas, Great Stirrup Cay (Norwegian’s private, renovated island) and parties! Where can you get all this on land for $100 a day? Put down that deposit to secure the current cruise rate, priority cabin preference, free WiFi minutes (first 30 to book get 30 free minutes; <30 free minutes to those who book thereafter), and the opportunity to speak at our roundtable presentation!

#SeaTweetup Itinerary (all activities listed below are optional)

Friday, November 18, 2011

  • 12:00-4:00pm – Boarding onto the NCL Sky
  • 12:00-2:00pm – Meet & Tweet (meet the planning committee and the tweeps who will be aboard for the next 3 days. Internet access in port)
  • 2:00-4:00pm – Social Media Scavenger Hunt (friendly competition against the other #SeaTweetup participants. Can you solve our clues and complete our social media tasks while in port? Be sure your camera phone is charged 😉 )
  • 5:00-6:00pm – Sail Away Tweetup & BBQ (enjoy networking and meeting the #SeaTweetup participants all around a delicious BBQ poolside and at Champs Bar)
  • 8:00-9:00pm – Group Dinner @ Garden Café
  • 10:00-11:30pm – Karaoke @ Outrigger Lounge
  • 11:30-12:15am – 70’s Groove Dance Party @ Dazzles Nightclub
  • 12:15am – South Beach Rave Dance Party @ Dazzles Nightclub
Saturday, November 19, 2011
  • 8:00-4:30pm – Free time + free BBQ @ Great Stirrup Cay (NCL’s private, renovated island)
  • 6:00-8:00pm – How Can We Improve Twitter – 15 presenters in 45 minutes (roundtable presentation with cocktails @ Plantation Club. Book now to have the opportunity to present!)
  • 8:00-9:00pm – Group Dinner @ Crossings Main Dining Room
  • 9:00-11:00pm – Stardust Showtime: Comedy and Magic of Rich Purpura @ Stardust Lounge
  • 11:00pm – White Hot Dance Party – poolside
Sunday, November 20, 2011
  • 8:00-2:00pm – Free time @ Nassau
  • 2:00-4:30pm – Show & Tell Tweetup @ Senor Frogs (opportunity for #SeaTweetup participants to come together after 2 days of relationship-building to share what they’ve discussed and learned. We’ll be connecting to Senor Frogs’ free WiFi and projecting the #SeaTweetup hash tag to see what everyone’s been tweeting!)
  • 4:30pm – All aboard the Sky
  • 6:00-8:00pm – Cocktails @ Longboard Bar
  • 8:00-9:00pm – Group Dinner @ Palace Main Dining Room
  • 9:00-10:00pm – Dancing in Dazzles @ Dazzles Nightclub
  • 10:15-11:00pm – Game Show: Over in 60 Seconds @ Dazzles Nightclub
  • 11:00-11:30pm – Country Hits @ Dazzles Nightclub
  • 11:45-12:00am – Farewell “Burlesque Party” @ Dazzles Nightclub
  • 12:00-1:00am – Battle of the DJs Dance Party @ Dazzles Nightclub
  • 1:00am – Late Night Party with DJ Watson @ Dazzles Nightclub
So… WHAT ARE YOU WAITING FOR??? 🙂
Helpful links:

Let Summer Begin with June Festivities!

30 May

Feel the summer heat wave, grab your flip flops, slather on your sunscreen, and put on your hat because it’s SUMMER time and the livin’s easy….

Bold = I’ve already RSVP’d!

Be sure to check back as I’ll update this events list!

For more Miami events, check out: What Miami, Soul of Miami, Miami New Times!

#PetPeeve…What’s Yours?

23 May

Wikipedia defines a pet peeve as the following:

A pet peeve (or pet hate) is a minor annoyance that an individual identifies as particularly annoying to him or her, to a greater degree than others may find it.

Today I realized I have quite a few pet peeves. Now I shall enlighten you as to what those are… Oh, and I’ve included my own commentary on each one. Enjoy 🙂

  • Miami drivers. You’re all crazy!
  • [Miami] drivers who don’t understand what that lever to the left of their steering wheel is…Hey, guess what! It’s called a “turn signal” or a “blinker.”
  • [Miami] drivers who insist on driving in the left lane and making me pass on the right! Left = fast, right = slow. Did you guys not have driver’s ed???
  • Runners/walkers/bikers who also don’t follow the above bullet point. We are in the USA, not the UK or Australia.
  • When I spend valuable time cleaning and organizing and 10 minutes later someone screws it all up. F you!
  • Flaky people. Why make plans in the first place?
  • Anything and everything my current roommate does (hope she doesn’t read this…)
  • When people who speak both English and a foreign language engage in a foreign language conversation right in front of you, knowing you only speak English. Stop talking about me biatch!
  • People on power trips. Get over yourself.
  • People who ask dumb questions. Are you effing kidding me!?!
  • People who flash their money around and take their blessings for granted. I was raised on a farm – I know the meaning of hard work and the meaning of a $1.
  • The politics of life. Why can’t life be simple?
  • Shitty customer service. I’ve been a waitress, it’s not that hard to split checks – stop making lame excuses!
  • Kids who jump off the diving board when they know they can’t swim. I used to be a lifeguard. I mean… This seems like common sense. Can’t swim = don’t go in 10ft. deep water… Just sayin…
  • Line skippers. Wait your turn like the rest of us, asshole!
  • Slow computers. Ugh! I have work to do!
  • Liars. I can see right through you.
  • Whiners and complainers. Shut your pie hole ’cause I don’t want to hear it (unless you’re my good friend, of course 🙂 )
  • Catty estrogen females. Take yo drama to yo mama.
  • People constantly bumping into me at a show. I know I’m 5’1″ but yes, I do exist, and yes, I’m standing here.
  • Restaurants that run out of menu items. You’re a restaurant – do some better forecasting! If you know sweet potatoes are popular and you always run out, order more! Duh!
  • Ex-boyfriends. Can’t you just stay out of my life for good?
  • Guys who play games. Stop saying you don’t play them, ’cause you do! And it’s very annoying.
  • People who can’t carry on a conversation. If I wanted to have a one-sided conversation, I’d talk to the wall. Please, enlighten me.
  • Overly competitive people. It’s just a game.
  • People who don’t flush. Step 1) Place finger or foot on button/handle/lever, Step 2) Push down.
  • People who pee on the toilet seat. WTF?! EW!
  • People who knock it before they try it. You don’t have a valid opinion unless you’ve actually experienced ___ first-hand!
  • When people step on the back of my shoe. Either slow the eff down or walk around me, but don’t step on me! It hurts and you’re ruining my shoe.
  • When people are bitchy to your face and act like everything is okay the next time they see you.  No, I have not forgotten that you’re a rude b*tch.
  • People with no manners. There is such a thing as “please” and “thank you”. Now that I’ve taught you this, you’re welcome. See how this works now?
  • People who don’t clean up after their dog. Carry a plastic bag and pick up the poop so pedestrians don’t have to walk facing down watching out for dog crap, and so we don’t step in it and smell like $h*t for the rest of the day (literally).
  • Not receiving my Twitter mentions via my Hootsuite android app. I paid $2.99 (or something like that) for this app! I want to see when people are tweeting @ me!
  • Lastly… This (see picture below). Enough said.

Now I know I said my blog would be more about social media and what not… So, to tie this into social media (and for shits ‘n giggles), I’m asking YOU to add your #petpeeve in a comment below this post. Then, kindly tweet it (if you have Twitter) and be sure to include @Aubrey_Swanson and #PetPeeve. I’m way too excited to see what ticks you off 🙂

So…What Exactly Does a Social Media Marketer Do?

5 May

Imagine a crisp, beautiful, sunny evening on the patio of one of Miami’s most popular restaurants. Name tag in place (top right of my chest), glass of wine (red) in my left hand, hors d’oeuvres (quiche) in my right hand. There’s a crowd of business suites and dresses beyond the horizon. Then, this happens:

Random Person: “Hi, I’m Random Person. What do you do? Where do you work?”

Me: “Hi, I’m Aubrey! I’m the social media coordinator at Kaufman, Rossin & Co., an accounting firm, and Lit Software, LLC, the developers of TrialPad.”

Random Person: *chuckle* “So… What exactly do you do? Do you just play on Facebook and Twitter all day?”

Me: “Um…No.”(Proceeds by throwing red wine in Random Person’s face)

Hahaha just joking! I wouldn’t waste my red wine!

In all seriousness, I do get asked this question quite often. And in contrast to the make-believe scenario above, I actually do like when people ask me about what my job entails and why a CPA firm hired me. It’s fun to disprove  stereotypes and assumptions 🙂

Since nowadays everyone has a short attention span (thank you Twitter for the infamous 140 character tweet and thank you text/SMS abbreviations “OMG!”), I will share with you via bullet-point what I, and other social media marketers, do on a day-to-day basis (in no specific order):

  • Represent the mission, values and voice of the brand online
  • Manage social media accounts such as a Facebook Fan Page, Twitter Profile, LinkedIn Company Page, YouTube Channel, Flickr Photo Stream, Blog and Website
  • Post relevant, interesting and timely news, articles, events, updates and happenings on the above sites
  • Respond to and engage with others online
  • Be interesting, resourceful and factual yet creative, fun and witty
  • Shoot, upload, edit, produce and describe photos and videos
  • Search, follow/fan and reach out to specific target markets
  • Monitor online conversations for mentions, new opportunities and intriguing conversations
  • Attend and add value to marketing meetings
  • Strategize new marketing initiatives, projects and events
  • “Live” tweet during conferences, seminar, tweetups and twitter chats
  • Create suspense in 140 characters or less
  • Analyze data and statistics
  • Write blog posts
  • Promote the benefits and values of the brand
  • Provide insightful and beneficial feedback and opinion to others
  • Create successful marketing campaigns
  • Research, Research, RESEARCH
  • Educate and influence colleagues to join specific social media networks for specific purposes
  • Attend lots of Firm, social and networking events
  • Stay up-to-date with the ever-changing social media updates
  • Double and triple check spelling and grammar on everything that’s publicized online
  • Build and maintain a strong and dedicated follower list/fan base
  • Increase photo and video views
  • Cross-promote
  • Customer service
  • Bounce ideas off of and help others in the industry – sharing is caring 🙂
  • Be on-call 24/7 – social media never sleeps; thank goodness for smart phones!
  • Continuing education – read articles, attend seminars, join organizations, watch webinars, etc…
  • Establish one’s own individual brand online and in the community
  • Speak and present at internal and external presentations

This is honestly just a taste of what I do (for two companies!). It may sound boring in a blog post, but I assure you, I have the BEST and most exciting job out there! And of course I don’t want to give away all my secrets 😉 So if you’d like to learn more, contact me!

I encourage other social media mavens to share their responsibilities and experiences in the comments section below!

And if you still think social media is just a fad…You’re WRONG! And I recommend you watch this video: Social Media Revolution 2!

“I didn’t have time to write a short letter, so I wrote a long one instead”

– Blaise Pascal

Up & Running!

3 Mar

Alas!

I’ve officially launched my own blog! *golf clap*

As you can see, I have a “Who’s Aub?” tab at the top of my homepage. Therefore, I don’t want to get into all the details about myself in this post. I would, however, like to WELCOME you and THANK you for visiting my blog. I encourage you to establish a more personal relationship (not in a creepy way, please) by becoming my Facebook friend, following me on Twitter, connecting with me on Linkedin and friending me on Foursquare.

I’m working on my next post… Please click on the “It’s a perfect world – subscribe me” tab to the right so you receive all my updates! 🙂

– Aub