Tag Archives: Careers

Career Fairs: The Good, The Bad, The….Huh?!

20 Sep

It’s mid-September… The beginning of Fall… You know what that means – college football, pro football, Octoberfest, Halloween, Iron Fork (S FL residents), Thanksgiving, cooler weather, etc…etc… It also means recruiting season for companies everywhere! Career fairs, school/organization networking events, tours, interviews, resume critiques, presentations, and lots more! Now that I’ve been on both sides (eager job-seeking students and employer), I’d like to highlight some of the things that are associated with career fairs and share with you the good, the bad, and the things that make you say “what the…”

Employer side

The good:

  • Meeting new people – students, other employers, the awesome career center staff
  • Getting to gloat about my awesome job and amazing company – Kaufman, Rossin & Co.
  • Learning about students and their accomplishments – it’s awesome to find out where they’re from, what they’re studying, where they’ve worked, what organizations they’re involved in, what their talents are, and why they’re interested in our company
  • Traveling!
  • Change of scenery – out and about, away from my desk πŸ™‚
  • Getting to know my coworkers better (spending 3-6 hours together at a booth definitely qualifies as quality time)
  • Collecting tons of giveaways and goodies

The bad:

  • Awkward handshakes
  • Lots of germs
  • Aching feet (heels are the devil)
  • The two extremes – cocky, “entitled” students v. too quiet, confused students
  • Unprepared students – do your homework, kids!
  • Always being “on” – it gets tiring after 5 career fairs
  • Not being able to give every student an interview

The “what the…”

  • Outfits (ehem, skirts) that make me question if we’re at a career fair or a club in South Beach
  • Improper hygiene
  • Those who grab giveaways just because they’re free and don’t even have a conversation

Student side

The good:

  • The great opportunity to meet the people you hope to work with someday
  • Getting to know companies more in-depth
  • Face time with HR directors and recruiters
  • The potential to land your future career
  • Practicing skills needed for interviews, networking, and the real world in general
  • Dressing up and showing off to your lazy classmates who choose not to attend the career fair
  • Exemplifying to your professors that you’re serious about your career
  • Receiving resume critiques

The bad:

  • Depending on your school, having to choose between attending class or the career fair
  • It’s still hot in South Florida… Which means you’re trucking from class/dorm/home in the humid hot heat to the location of the career fair = sweaty mess
  • Trying to find that “perfect” suit
  • Saying the same thing over and over to all the companies you’re interested in
  • Awkward conversations
  • Nervousness – it’s very nerve-racking!
  • Not landing a follow-up interview

The huh…!?

  • Falling (in front of the line to check into the career fair, in the career fair, in front of your hopeful future employer)
  • Stuttering
  • Losing your train of thought
  • Awkwardly waiting in line to speak to an individual employer while his/her coworkers have zero students to talk to (the favorites game – aka: I need to speak with this person because he/she is more important and makes the hiring decisions)
  • Being dismissed by rude employers
  • Any embarrassing moment – food stuck in teeth, sneezing, hiccups, etc.

What are your favorite and worst parts of career fairs? I’d love to hear from employers and students alike!

Disclosure: This blog post is written based on my own observations, own opinions, and own humor πŸ™‚ Not to be mistaken by opinions of my employer, coworkers, schools, or anyone/thing inbetween. Enjoy!

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So…What Exactly Does a Social Media Marketer Do?

5 May

Imagine a crisp, beautiful, sunny evening on the patio of one of Miami’s most popular restaurants. Name tag in place (top right of my chest), glass of wine (red) in my left hand, hors d’oeuvres (quiche) in my right hand. There’s a crowd of business suites and dresses beyond the horizon. Then, this happens:

Random Person: “Hi, I’m Random Person. What do you do? Where do you work?”

Me: “Hi, I’m Aubrey! I’m the social media coordinator at Kaufman, Rossin & Co., an accounting firm, and Lit Software, LLC, the developers of TrialPad.”

Random Person: *chuckle* “So… What exactly do you do? Do you just play on Facebook and Twitter all day?”

Me: “Um…No.”(Proceeds by throwing red wine in Random Person’s face)

Hahaha just joking! I wouldn’t waste my red wine!

In all seriousness, I do get asked this question quite often. And in contrast to the make-believe scenario above, I actually do like when people ask me about what my job entails and why a CPA firm hired me. It’s fun to disproveΒ  stereotypes and assumptions πŸ™‚

Since nowadays everyone has a short attention span (thank you Twitter for the infamous 140 character tweet and thank you text/SMS abbreviations “OMG!”), I will share with you via bullet-point what I, and other social media marketers, do on a day-to-day basis (in no specific order):

  • Represent the mission, values and voice of the brand online
  • Manage social media accounts such as a Facebook Fan Page, Twitter Profile, LinkedIn Company Page, YouTube Channel, Flickr Photo Stream, Blog and Website
  • Post relevant, interesting and timely news, articles, events, updates and happenings on the above sites
  • Respond to and engage with others online
  • Be interesting, resourceful and factual yet creative, fun and witty
  • Shoot, upload, edit, produce and describe photos and videos
  • Search, follow/fan and reach out to specific target markets
  • Monitor online conversations for mentions, new opportunities and intriguing conversations
  • Attend and add value to marketing meetings
  • Strategize new marketing initiatives, projects and events
  • “Live” tweet during conferences, seminar, tweetups and twitter chats
  • Create suspense in 140 characters or less
  • Analyze data and statistics
  • Write blog posts
  • Promote the benefits and values of the brand
  • Provide insightful and beneficial feedback and opinion to others
  • Create successful marketing campaigns
  • Research, Research, RESEARCH
  • Educate and influence colleagues to join specific social media networks for specific purposes
  • Attend lots of Firm, social and networking events
  • Stay up-to-date with the ever-changing social media updates
  • Double and triple check spelling and grammar on everything that’s publicized online
  • Build and maintain a strong and dedicated follower list/fan base
  • Increase photo and video views
  • Cross-promote
  • Customer service
  • Bounce ideas off of and help others in the industry – sharing is caring πŸ™‚
  • Be on-call 24/7 – social media never sleeps; thank goodness for smart phones!
  • Continuing education – read articles, attend seminars, join organizations, watch webinars, etc…
  • Establish one’s own individual brand online and in the community
  • Speak and present at internal and external presentations

This is honestly just a taste of what I do (for two companies!). It may sound boring in a blog post, but I assure you, I have the BEST and most exciting job out there! And of course I don’t want to give away all my secrets πŸ˜‰ So if you’d like to learn more, contact me!

I encourage other social media mavens to share their responsibilities and experiences in the comments section below!

And if you still think social media is just a fad…You’re WRONG! And I recommend you watch this video: Social Media Revolution 2!

“I didn’t have time to write a short letter, so I wrote a long one instead”

– Blaise Pascal