Tag Archives: Facebook

Social Media Bafflings

16 Jan

Social Media Bafflings

Do you ever skim your social media news feeds and find yourself scratching your head? You think to yourself, “why in the world did this dumb f*ck post this?” Or “he calls himself a social media expert? Really?” Or “yes, I do think having a social network for my cat would be beneficial – said no one ever.” I’m sure many of you stumble across the most baffling scenarios ever. I’d like to share a few of mine. Like…

  • WTF is with all these #selfie pics? Don’t you see enough of yourself in the mirror? I understand the unique photo opp in front of a beautiful scenery but every single day? Have you no shame?
  • The never-ending 10-sentence Facebook status that goes on and on about what that person did today including her thoughts and feelings on the day’s recap of “exhilarating” events like waking up 45 minutes late but making it to work on time despite waking up 45 minutes late and still looking damn good and squeezing in that gym sesh because she’s a real gym rat and she’s gotta make sure the entire world knows it and proceeding the gym with a disgusting looking homemade meal for her and her 30th boyfriend whom she swears is “the one” this time and we all know there will be another “the one” and concluding her night by watching Wheel of Fortune while snuggling with her dog Fluffy and cat Mr. Bojangles and taking a #selfie to try and break a record for number of “likes” and comments.
  • Brands that don’t engage or respond.
  • Brands that delete negative consumer posts.
  • The fact that the ugly and incorrect long ass URLs pasted into a Facebook post or tweet (instead of deleting it after it attaches),  statistically speaking, receives more click-thru rates.
  • People thinking social media agencies should charge their clients half the price a PR agency charges.
  • How does a video of a dog chasing an orange receive over 2.5 million YouTube views within a week? My dog could do that too. Yours ain’t that special.
  • People and brands buying Facebook fans, Twitter followers, YouTube views, etc. Maybe real people don’t want to follow you because you are not interesting or of value? Yet, you continue to ignore this fact and try and trick your prospective followers into thinking you’re someone cooler than you actually are.
  • Posting illegal shit on your social media. Don’t cry when you get locked up.
  • Social media lurkers. Of course social media is about sharing and learning about people up-close-and-personal, but do you have to comment or respond to every single little thing of every single person you’re following? Do you really have that much time on your hands? Stop trying to kiss ass. Instead, engage when it’s relevant. People can see right through you.
  • How do all these free sites with no advertising make money?
  • If you’re a restaurant, why aren’t you posting pictures of your food, daily specials, customer’s Instagram photos, recipes, ingredients, events, etc? You have fresh new content every single day. If you need some help with this, contact me.

And finally…

  • Did Priscilla Chan marry Mark Zuckerberg for love, money, or status? 

The end. Please share what baffles you!

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6 Reasons Clients and Execs Should Love Social Media Pros

24 Sep

If any of you read PR Daily, you know they write some awesome articles that are informative, full of takeaways, and often times, humorous. A couple days ago, they wrote an article called “6 reasons clients and execs should love PR pros.” While I agree with most (not all) of their points, it inspired me to create the same type of list in regards to social media marketers. So here are 6 reasons why you should love, trust, and hire a social media pro for your brand.

  1. They understand social media; you don’t – everyone says “Oh, I’m on Facebook. I totally know how to use social media for my business.” I call bullshit! Sure, I’ll give you the benefit of the doubt, and you may understand the difference between Facebook’s News Feed versus a person’s Profile versus a Fan Page, but do you really understand all the technical aspects of Facebook? Do you know how to tag names and brands in posts? Do you know how to properly attach a website link? Do you know Facebook’s policies about conducting giveaways? Do you know how to strategize your social media plan for ultimate optimization? Probably not. And the list goes on and on… (And not just Facebook either). My point – there’s a lot that goes into managing social media correctly. Not to mention the fact that social media changes every single day. It takes a lot to keep up with all these innovations!
  2. They have the time to engage and execute – what do you do for a living? If you have any say in the decision making of your brand’s marketing (owner, marketing director, operations manager, etc), you have a full-time position that probably has you working overtime already. Do you really have the time to execute a social media strategy, create interesting content, AND THEN be on-call and able to engage and respond to social activity? That’s what I thought… Social media = online conversations. Just like an IRL (in real life) conversation, it takes time to get to know the other person and carry on an interesting conversation. It’s not different online. And social media never sleeps – it’s a 24/7 job! Can you really see yourself answering a tweet at 1:00 in the morning?
  3. They dont right like dis – English grammar and spelling keeps getting worse and worse. I’m not just talking about “kids” either. Adults are horrible spellers too! Not to mention if English is their second language. My friend and I were shaking our heads over her director typing “loose” instead of “lose” in an email (SMH = shaking my head). Most people know whether they’re good spellers or not. Do you really want to be managing your online brand when you got a D in English class?  Probably not… While there are social media accounts that are commended for their ridiculous use of the English language, it’s probably because that’s their entire brand so it makes sense. I can’t tell you how awful it is witnessing typos in social media posts. Correct that sh*t please!
  4. They know what your customers (and prospects) really think of your brand – people are Facebook-ing, tweeting, blogging, instagraming, and publicizing their real opinions about your brand everywhere online. A good social media manager can find, monitor, and respond to these conversations. While there may be some outspoken customers who will complain right to your face about your brand, most of us are a bit more timid… However, social media takes the timidness away, and anyone can rant and rave about your brand. So if your social media manager is relaying messages to you in a constructive criticism kind of way, take his/her message to heart, and don’t kill the messenger. No one likes hearing their defaults, especially when it comes to their business, but they’re trying to help improve your business – listen.
  5. They’ll leverage their personal network – chances are, social media marketers are highly active on social media themselves. Meaning, they may have even more Twitter followers than your brand does. Also remember that quality trumps quantity. Most people prefer to engage with and trust a ‘real’ individual over a brand anyways. If you have someone who can not only manage your brand’s social media but also leverage his/her own social media network to boost and build awareness of yours, you’re getting even more value than you thought!
  6. Social media managers love their jobs (at least for the most part) – people who have chosen social media as their career path have chosen this field for a reason. It’s fun, social, innovative, and affects the bottom line. You won’t often find a social media manager complaining about his/her job, and that’s how it should be. You can trust this person to want to represent and control your online voice. I find myself on my clients’ social media accounts more than my own just because it’s enjoyable. You’ve heard the saying “choose a job you love, and you will never have to work a day in your life.” It’s true, especially for social media managers. You can be confident that your social media manager is taking full ownership of your accounts and representing your brand to its fullest.

These are only 6 reasons why you should love your social media manager. The list could go on and on… And on… And on… You get the picture. So please, don’t take advantage of the person running your social media accounts. If you haven’t yet hired someone to manage your accounts, I hope this post has helped open your eyes as to why you should (and why you really should have hired someone months ago).

Social Media Week Miami – Taking the Talk Offline

22 Feb

For all you social media nerds in South Florida, last week’s Social Media Week Miami (#SMWmiami) served as a local social media geek haven. With six panels each day spanning over five days, sessions covered a wide, but focused, range of topics including personal branding, event planning, fashion, real estate, music, food, social good, mommy bloggers, and much more – all centered around social media, of course!

While each panel left me reminiscing about a helpful tip, idea, or just confirmed my own social media strategy and implementation, being part of #SMWmiami was most memorable due to all the new and old faces I was fortunate enough to meet and see. Before stepping foot into the Adrienne Arsht Center, the major host of SMWmiami, I assumed the room would be filled with familiar faces from Social Media Club South Florida, Chevy crawls, tweetups, and the like. Boy was I wrong (and pleasantly surprised)! The 150 capacity room was packed full of social media enthusiasts – mostly new faces. This week-long event brought together PR and marketing specialists, curious minds, and lots of newbies. Each night there was a different networking event where, believe it or not, we could socialize in person. These in-person events are always the best part of social media!

Say what?

Yes! In-person networkers give us social media addicts the chance to meet the person behind the Twitter handle or brand name. I can go months of tweeting someone without ever physically meeting him/her, and then when the opportunity of meeting in person presents itself, we can skip the whole “Hi, my name is Aubrey. I’m the social media coordinator at Kaufman, Rossin, an accounting firm, and Lit Software, the developer of iPad apps for attorneys” elevator speech because we’ve already engaged in [online] conversation. That’s when the real relationship building begins, and I’ve met some of the most amazing people because of our online/offline interactions.

SMWmiami introduced me to very fun, intelligent, like-minded people, and I can’t wait to stay in touch (online and off). For those of you who just came out of the woodwork, are still curious about the South Florida social media community, or just want to meet new people, I definitely encourage you to join the local groups and attend events. Contact me if you’d like to learn about them!

SMWmiami was just a preview to what’s to come. Next up – South by Southwest (SXSW)-Interactive in Austin from March 9-13. Let me know if you’re coming! I’ll be launching a fun social media campaign for Kaufman, Rossin 🙂

Big thanks to The brpr Group for organizing SMWmiami! All the sessions were free and available to anyone. Also, thank you to all the wonderful panelists who volunteered their time, tricks, and tips as well as AT NIGHT for taking the below photo at the Mandarin Oriental reception.

So…What Exactly Does a Social Media Marketer Do?

5 May

Imagine a crisp, beautiful, sunny evening on the patio of one of Miami’s most popular restaurants. Name tag in place (top right of my chest), glass of wine (red) in my left hand, hors d’oeuvres (quiche) in my right hand. There’s a crowd of business suites and dresses beyond the horizon. Then, this happens:

Random Person: “Hi, I’m Random Person. What do you do? Where do you work?”

Me: “Hi, I’m Aubrey! I’m the social media coordinator at Kaufman, Rossin & Co., an accounting firm, and Lit Software, LLC, the developers of TrialPad.”

Random Person: *chuckle* “So… What exactly do you do? Do you just play on Facebook and Twitter all day?”

Me: “Um…No.”(Proceeds by throwing red wine in Random Person’s face)

Hahaha just joking! I wouldn’t waste my red wine!

In all seriousness, I do get asked this question quite often. And in contrast to the make-believe scenario above, I actually do like when people ask me about what my job entails and why a CPA firm hired me. It’s fun to disprove  stereotypes and assumptions 🙂

Since nowadays everyone has a short attention span (thank you Twitter for the infamous 140 character tweet and thank you text/SMS abbreviations “OMG!”), I will share with you via bullet-point what I, and other social media marketers, do on a day-to-day basis (in no specific order):

  • Represent the mission, values and voice of the brand online
  • Manage social media accounts such as a Facebook Fan Page, Twitter Profile, LinkedIn Company Page, YouTube Channel, Flickr Photo Stream, Blog and Website
  • Post relevant, interesting and timely news, articles, events, updates and happenings on the above sites
  • Respond to and engage with others online
  • Be interesting, resourceful and factual yet creative, fun and witty
  • Shoot, upload, edit, produce and describe photos and videos
  • Search, follow/fan and reach out to specific target markets
  • Monitor online conversations for mentions, new opportunities and intriguing conversations
  • Attend and add value to marketing meetings
  • Strategize new marketing initiatives, projects and events
  • “Live” tweet during conferences, seminar, tweetups and twitter chats
  • Create suspense in 140 characters or less
  • Analyze data and statistics
  • Write blog posts
  • Promote the benefits and values of the brand
  • Provide insightful and beneficial feedback and opinion to others
  • Create successful marketing campaigns
  • Research, Research, RESEARCH
  • Educate and influence colleagues to join specific social media networks for specific purposes
  • Attend lots of Firm, social and networking events
  • Stay up-to-date with the ever-changing social media updates
  • Double and triple check spelling and grammar on everything that’s publicized online
  • Build and maintain a strong and dedicated follower list/fan base
  • Increase photo and video views
  • Cross-promote
  • Customer service
  • Bounce ideas off of and help others in the industry – sharing is caring 🙂
  • Be on-call 24/7 – social media never sleeps; thank goodness for smart phones!
  • Continuing education – read articles, attend seminars, join organizations, watch webinars, etc…
  • Establish one’s own individual brand online and in the community
  • Speak and present at internal and external presentations

This is honestly just a taste of what I do (for two companies!). It may sound boring in a blog post, but I assure you, I have the BEST and most exciting job out there! And of course I don’t want to give away all my secrets 😉 So if you’d like to learn more, contact me!

I encourage other social media mavens to share their responsibilities and experiences in the comments section below!

And if you still think social media is just a fad…You’re WRONG! And I recommend you watch this video: Social Media Revolution 2!

“I didn’t have time to write a short letter, so I wrote a long one instead”

– Blaise Pascal

Up & Running!

3 Mar

Alas!

I’ve officially launched my own blog! *golf clap*

As you can see, I have a “Who’s Aub?” tab at the top of my homepage. Therefore, I don’t want to get into all the details about myself in this post. I would, however, like to WELCOME you and THANK you for visiting my blog. I encourage you to establish a more personal relationship (not in a creepy way, please) by becoming my Facebook friend, following me on Twitter, connecting with me on Linkedin and friending me on Foursquare.

I’m working on my next post… Please click on the “It’s a perfect world – subscribe me” tab to the right so you receive all my updates! 🙂

– Aub