Tag Archives: Kaufman Rossin & Co.

#SeaTweetup Social Media Scavenger Hunt Today – Here’s Your Tasks!

18 Nov

The committee members of the first ever #SeaTweetup on the Norwegian Sky have created an awesome, fun, and entertaining Social Media Scavenger Hunt for our passengers! It will take place today from 2:00-4:00pm all around the Norwegian Sky ship. You can meet the organizers and receive a printed task list at our home-base which is on the Pool Deck in front of Breakers Bar.

Text version:

Rules:

  • Hashtag: #SeaTweetup
  • List of scavenger hunt items will be made available through links tweeted by all organizers as well as @SeaTweetup and Facebook.com/SeaTweetup. Hard copies will be available upon arrival at Norwegian Sky on Pool Deck.
  • All items must be photographed and tweeted with #SeaTweetup.
  • When finished, each contestant must come to the pool deck to show the organizers.
  • To confirm, organizers will check contestant’s Twitter stream to make sure each item is properly documented.
  • If all items are not properly documented, the contestant may continue to try until time is up.
  • Winner(s) will be randomly chosen from all correct entries.
  • Winners and prizes will be announced during Sail Away Tweetup & BBQ on pool deck at 5:00pm.

Scavenger Items:

  • Bubbling Water
  • Piano
  • Flotation device other than life-preserver
  • MillerCoors Logo
  • View from Outrigger Lounge
  • Dolphin
  • Old man with books
  • Photo with a Norwegian Sky crew member
  • Frozen drink
  • Norwegian Cruise Line sign

GOOD LUCK TO ALL PARTICIPANTS! 🙂 

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#SeaTweetup Itinerary – Sailing out Friday!

16 Nov

Here’s the final #SeaTweetup aboard the Norwegian Sky itinerary! Some of the activities include 2 sponsored cocktail parties as well as a beer and food pairing by MillerCoors (prior to departure), a Social Media Scavenger Hunt (prior to departure), tweetups, Social Media Roundtable Presentations, group dinners, dancing, networking, free food and WIFI cards, and… THE BAHAMAS! Oh, and you’ll be part of the first ever tweetup at sea! You’ll also be leaving with a bag FULL of SWAG 😉

There’s still time to reserve your spot! You have 24 hours to book prior to departure. Prices went down to $225 per person (including food)!

#SeaTweetup – What to Expect [Images]

25 Aug

What are you waiting for!?! Come aboard the #SeaTweetup on Norwegian Sky from November 18-21! 

#SeaTweetup Itinerary

18 Aug

Why should you come aboard the @SeaTweetup? Because Norwegian Cruise Line, Kaufman, Rossin & Co., SocialBuzzTV, Soul of Miami, Social Esquire, Cruise Deals, Jeff Cohen, Rich Tucker and I have planned this kick ass itinerary!

$100 a day for your cabin, meals (there are 10 different dining options), entertainment, fitness center, bars & lounges, pools, shops, casino, the Bahamas, Great Stirrup Cay (Norwegian’s private, renovated island) and parties! Where can you get all this on land for $100 a day? Put down that deposit to secure the current cruise rate, priority cabin preference, free WiFi minutes (first 30 to book get 30 free minutes; <30 free minutes to those who book thereafter), and the opportunity to speak at our roundtable presentation!

#SeaTweetup Itinerary (all activities listed below are optional)

Friday, November 18, 2011

  • 12:00-4:00pm – Boarding onto the NCL Sky
  • 12:00-2:00pm – Meet & Tweet (meet the planning committee and the tweeps who will be aboard for the next 3 days. Internet access in port)
  • 2:00-4:00pm – Social Media Scavenger Hunt (friendly competition against the other #SeaTweetup participants. Can you solve our clues and complete our social media tasks while in port? Be sure your camera phone is charged 😉 )
  • 5:00-6:00pm – Sail Away Tweetup & BBQ (enjoy networking and meeting the #SeaTweetup participants all around a delicious BBQ poolside and at Champs Bar)
  • 8:00-9:00pm – Group Dinner @ Garden Café
  • 10:00-11:30pm – Karaoke @ Outrigger Lounge
  • 11:30-12:15am – 70’s Groove Dance Party @ Dazzles Nightclub
  • 12:15am – South Beach Rave Dance Party @ Dazzles Nightclub
Saturday, November 19, 2011
  • 8:00-4:30pm – Free time + free BBQ @ Great Stirrup Cay (NCL’s private, renovated island)
  • 6:00-8:00pm – How Can We Improve Twitter – 15 presenters in 45 minutes (roundtable presentation with cocktails @ Plantation Club. Book now to have the opportunity to present!)
  • 8:00-9:00pm – Group Dinner @ Crossings Main Dining Room
  • 9:00-11:00pm – Stardust Showtime: Comedy and Magic of Rich Purpura @ Stardust Lounge
  • 11:00pm – White Hot Dance Party – poolside
Sunday, November 20, 2011
  • 8:00-2:00pm – Free time @ Nassau
  • 2:00-4:30pm – Show & Tell Tweetup @ Senor Frogs (opportunity for #SeaTweetup participants to come together after 2 days of relationship-building to share what they’ve discussed and learned. We’ll be connecting to Senor Frogs’ free WiFi and projecting the #SeaTweetup hash tag to see what everyone’s been tweeting!)
  • 4:30pm – All aboard the Sky
  • 6:00-8:00pm – Cocktails @ Longboard Bar
  • 8:00-9:00pm – Group Dinner @ Palace Main Dining Room
  • 9:00-10:00pm – Dancing in Dazzles @ Dazzles Nightclub
  • 10:15-11:00pm – Game Show: Over in 60 Seconds @ Dazzles Nightclub
  • 11:00-11:30pm – Country Hits @ Dazzles Nightclub
  • 11:45-12:00am – Farewell “Burlesque Party” @ Dazzles Nightclub
  • 12:00-1:00am – Battle of the DJs Dance Party @ Dazzles Nightclub
  • 1:00am – Late Night Party with DJ Watson @ Dazzles Nightclub
So… WHAT ARE YOU WAITING FOR??? 🙂
Helpful links:

Cruise + Bahamas + Tweeps = #SeaTweetup

14 Aug

First thing’s first, I’d like to apologize for being a busy bum and not blogging since…um…end…of…May… (YIKES!) But my laziness worked out to my strategic advantage because now I can return with a BANG! *BANG*

Ladies and gentlemen, I am pleased to invite you to the FIRST ever #SeaTweetup!!!

#SeaTweetup = social media enthusiasts + networking + tweetups + cruising + boozing + Bahamas + social media presentations + social media scavenger hunt + special events + no work!

Organized by South Florida social media enthusiasts – Jeff Cohen @iamJeffCohen, James Echols @SoulOfMiami, Rochelle Gapere @roriffic, Annette Peikert @thepumagirl, Sebastian Rusk @sebrusk, Rich Tucker @RichTucker, and myself @Aubrey_Swanson – along with the support of Kaufman, Rossin & Co., Norwegian Cruise Line, SocialBuzzTV, Social Esquire and Soul of Miami, the world’s first ever tweetup at sea will bring together social media enthusiasts from across the globe for a one-of-a-kind 3-day/3-night networking event to build lasting relationships!

The back-story: The #SeaTweetup idea was sparked after Norwegian Cruise Line hosted their first tweetup on their largest cruise ship, The Epic. Attendees were given an amazing tour of the ship and treated to a delicious meal while tweeting #TwEpic. But then, we had to exit the Epic so that the real cruisers could board. It was kind of a bummer, especially for someone who’s never been on a cruise before! So we had a great idea – why not extend this #TwEpic idea and actually set sail?! #SeaTweetup was born 🙂

#SeaTweetup logistics:

  • Date: November 18-21, 2011
  • Cost: $301.32 ($100 refundable deposit due by September 10th. Full payment or cancellation due by September 10th.)

Itinerary includes:

  • Meet & Tweet
  • Social Media Scavenger Hunt
  • Sail Away Tweetup & BBQ
  • Roundtable presentation – “How Can We Improve Twitter – 15 presenters in 45 minutes”
  • Show & Tell Tweetup
  • Private island excursions
  • Nassau adventures
  • Cocktail parties
  • Group dinners
  • Discussions
  • Parties
  • Anything and everything your hopes and dreams desire (as long as it’s legal)

I’m incredibly excited for this social media extravaganza at sea! I’ve never been on a cruise, and I’ve never to the Bahamas! I cannot wait to meet new people and have fun with those I already know. If you like social media/cruises/networking/partying, then I think this is the trip for you!

For more information and to join the discussion, visit the SeaTweetup Facebook Fan Page, check the #SeaTweetup hash tag and follow @SeaTweetup as well as the organizers mentioned above.

Can’t wait to jump on board with you 🙂

So…What Exactly Does a Social Media Marketer Do?

5 May

Imagine a crisp, beautiful, sunny evening on the patio of one of Miami’s most popular restaurants. Name tag in place (top right of my chest), glass of wine (red) in my left hand, hors d’oeuvres (quiche) in my right hand. There’s a crowd of business suites and dresses beyond the horizon. Then, this happens:

Random Person: “Hi, I’m Random Person. What do you do? Where do you work?”

Me: “Hi, I’m Aubrey! I’m the social media coordinator at Kaufman, Rossin & Co., an accounting firm, and Lit Software, LLC, the developers of TrialPad.”

Random Person: *chuckle* “So… What exactly do you do? Do you just play on Facebook and Twitter all day?”

Me: “Um…No.”(Proceeds by throwing red wine in Random Person’s face)

Hahaha just joking! I wouldn’t waste my red wine!

In all seriousness, I do get asked this question quite often. And in contrast to the make-believe scenario above, I actually do like when people ask me about what my job entails and why a CPA firm hired me. It’s fun to disprove  stereotypes and assumptions 🙂

Since nowadays everyone has a short attention span (thank you Twitter for the infamous 140 character tweet and thank you text/SMS abbreviations “OMG!”), I will share with you via bullet-point what I, and other social media marketers, do on a day-to-day basis (in no specific order):

  • Represent the mission, values and voice of the brand online
  • Manage social media accounts such as a Facebook Fan Page, Twitter Profile, LinkedIn Company Page, YouTube Channel, Flickr Photo Stream, Blog and Website
  • Post relevant, interesting and timely news, articles, events, updates and happenings on the above sites
  • Respond to and engage with others online
  • Be interesting, resourceful and factual yet creative, fun and witty
  • Shoot, upload, edit, produce and describe photos and videos
  • Search, follow/fan and reach out to specific target markets
  • Monitor online conversations for mentions, new opportunities and intriguing conversations
  • Attend and add value to marketing meetings
  • Strategize new marketing initiatives, projects and events
  • “Live” tweet during conferences, seminar, tweetups and twitter chats
  • Create suspense in 140 characters or less
  • Analyze data and statistics
  • Write blog posts
  • Promote the benefits and values of the brand
  • Provide insightful and beneficial feedback and opinion to others
  • Create successful marketing campaigns
  • Research, Research, RESEARCH
  • Educate and influence colleagues to join specific social media networks for specific purposes
  • Attend lots of Firm, social and networking events
  • Stay up-to-date with the ever-changing social media updates
  • Double and triple check spelling and grammar on everything that’s publicized online
  • Build and maintain a strong and dedicated follower list/fan base
  • Increase photo and video views
  • Cross-promote
  • Customer service
  • Bounce ideas off of and help others in the industry – sharing is caring 🙂
  • Be on-call 24/7 – social media never sleeps; thank goodness for smart phones!
  • Continuing education – read articles, attend seminars, join organizations, watch webinars, etc…
  • Establish one’s own individual brand online and in the community
  • Speak and present at internal and external presentations

This is honestly just a taste of what I do (for two companies!). It may sound boring in a blog post, but I assure you, I have the BEST and most exciting job out there! And of course I don’t want to give away all my secrets 😉 So if you’d like to learn more, contact me!

I encourage other social media mavens to share their responsibilities and experiences in the comments section below!

And if you still think social media is just a fad…You’re WRONG! And I recommend you watch this video: Social Media Revolution 2!

“I didn’t have time to write a short letter, so I wrote a long one instead”

– Blaise Pascal

A Second Wind for April

2 Apr

If you were able to survive March Madness, prepare a second wind for April because things in Miami are NOT slowing down…

Bold = I’ve already RSVP’d!

WAKA Kickball - Texas Theme

WAKA Kickball - Texas Theme!

For more events and information, please visit my friends’ websites: What Miami and Soul of Miami!

Love your life. Live your life.

Why in the World is an Accounting Firm Sending ME to SXSW?

11 Mar

Hey “It’s a Perfect World Subscribers”! Read my latest blog post on Kaufman, Rossin & Co.’s blog, See Beyond the Numbers, and find out why they’re sending me to SXSW!

SXSWAs you’re reading this, I’m hopping on a plane to Austin, Texas (this was written yesterday when I was literally on a plane. I’ve arrived safely to Austin!). Why? I’m attending the biggest, most innovative, tech-savvy, social media and interactive conference in the nation – South by Southwest (SXSW)!

You may have heard of SXSW, as it refers to one of the most popular music festivals in the country. I will be participating in the 5-day interactive and film portion. Each day of the interactive and film section is filled with media-rich content relating to technology, social media, metrics, mobile apps, web development, forecasting and much, much more! This information is presented via panelists, speakers, workshops, book readings, organized meet-ups and social gatherings. It’s actually an incredibly overwhelming process just to prepare for this social highlight of the year! Each day  has programs that run from 8am to well past midnight including the film premieres. Sessions for each day are organized by topics, time and location (Austin Convention Center and participating downtown hotels). But within each allotted time frame, attendees must choose from one of the 30 – 40 different presentations to attend – all very useful and interesting! See for yourself by clicking here to visit the SXSW schedule. The conference ends with the Interactive Awards which has been phrased as the “Grammy’s” of social media. After all, Twitter and Foursquare were launched at SXSW!

So you may be wondering… why in the world is an accounting firm attending SXSW? Shouldn’t Kaufman, Rossin & Co., one of the top CPA firms in the country, be participating in conferences relating to accounting, tax, audit, International Financial Reporting Standards (IFRS), etc?  While these conferences reap tremendous value for our accountants at Kaufman, Rossin, we also want to see beyond the numbers.  Our firm is dedicated to innovation and providing valuable resources for our clients, prospects and community.

One major way Kaufman, Rossin has embraced innovation is by hiring a full-time social media coordinator – me! The Firm recognizes the importance and value that an online reputation brings to our brand and its ability to strengthen relationships. Therefore, SXSW is the perfect opportunity to learn how to think outside the box and be fueled by the latest tech and social media trends.

I will be absorbing heaps of information within the next week, and I look forward to sharing it with all of you. Be sure to check back for a recap of my experience and some creative ways I’ll be documenting my trip!

Aubrey Swanson is the social media coordinator at Kaufman, Rossin’s Miami officeKaufman, Rossin & Co. is one of the top CPA firms in the country.  She can be reached at aswanson@kaufmanrossin.com. Connect with Aubrey on Linkedin. Follow Aubrey on Twitter.

Win $500 For Your Favorite Charity via Kaufman, Rossin!

8 Mar

UM Hyperion Council Jamaica ProjectYesterday, I wrote this post for Kaufman, Rossin & Co.’s blog, See Beyond The Numbers. I really hope you all take advantage of this great opportunity to raise money for the nonprofits you support in your community! All you have to do is upload a photo – it can’t get much simpler than that 🙂

Click here to read the blog post at See Beyond The Numbers or read below:

How do you support your community?

Show us and you could win a $500 donation to your favorite charity!

Here at Kaufman, Rossin & Co., we take pride in how involved our employees are in a variety of community organizations. Each week, our members are out in the community volunteering, fundraising and participating in and sponsoring local events.

In honor of our employees’ community efforts, we launched a Community Photo Contest on International Corporate Philanthropy Day, February 28th, on our Kaufman, Rossin & Co. Facebook Fan Page. We want to see how involved YOU are! Whether you’re feeding the homeless, cleaning beaches, running/walking a 5K or mentoring others, we want to see your community photos!

How to enter:

  1. Visit and become a fan of our Kaufman, Rossin & Co. Facebook Fan Page by clicking the “Like” button at the top of the page
  2. Click on the “Community Photo Contest” tab on the left side of our Kaufman, Rossin Facebook Fan Page (underneath our profile picture) or click here to access the tab directly
  3. Upload a photo of yourself doing good in the community by March 31st, 2011 (12pm EDT)
  4. Share your contest submission with your family and friends!
  5. Vote! Finalists will be chosen by Kaufman, Rossin, but the winner will be decided by public vote between April 4 – 18, 2011 (12pm EDT). Individuals are allowed to vote for one photo a day – invite your family and friends to submit theirs!

So go through your old photos or take a new one at an upcoming event and help support your favorite charity!

Aubrey Swanson is the social media coordinator at Kaufman, Rossin’s Miami officeKaufman, Rossin & Co. is one of the top CPA firms in the country.  She can be reached at aswanson@kaufmanrossin.com. Connect with Aubrey on Linkedin. Follow Aubrey on Twitter.