Tag Archives: Twitter

Social Media Bafflings

16 Jan

Social Media Bafflings

Do you ever skim your social media news feeds and find yourself scratching your head? You think to yourself, “why in the world did this dumb f*ck post this?” Or “he calls himself a social media expert? Really?” Or “yes, I do think having a social network for my cat would be beneficial – said no one ever.” I’m sure many of you stumble across the most baffling scenarios ever. I’d like to share a few of mine. Like…

  • WTF is with all these #selfie pics? Don’t you see enough of yourself in the mirror? I understand the unique photo opp in front of a beautiful scenery but every single day? Have you no shame?
  • The never-ending 10-sentence Facebook status that goes on and on about what that person did today including her thoughts and feelings on the day’s recap of “exhilarating” events like waking up 45 minutes late but making it to work on time despite waking up 45 minutes late and still looking damn good and squeezing in that gym sesh because she’s a real gym rat and she’s gotta make sure the entire world knows it and proceeding the gym with a disgusting looking homemade meal for her and her 30th boyfriend whom she swears is “the one” this time and we all know there will be another “the one” and concluding her night by watching Wheel of Fortune while snuggling with her dog Fluffy and cat Mr. Bojangles and taking a #selfie to try and break a record for number of “likes” and comments.
  • Brands that don’t engage or respond.
  • Brands that delete negative consumer posts.
  • The fact that the ugly and incorrect long ass URLs pasted into a Facebook post or tweet (instead of deleting it after it attaches),  statistically speaking, receives more click-thru rates.
  • People thinking social media agencies should charge their clients half the price a PR agency charges.
  • How does a video of a dog chasing an orange receive over 2.5 million YouTube views within a week? My dog could do that too. Yours ain’t that special.
  • People and brands buying Facebook fans, Twitter followers, YouTube views, etc. Maybe real people don’t want to follow you because you are not interesting or of value? Yet, you continue to ignore this fact and try and trick your prospective followers into thinking you’re someone cooler than you actually are.
  • Posting illegal shit on your social media. Don’t cry when you get locked up.
  • Social media lurkers. Of course social media is about sharing and learning about people up-close-and-personal, but do you have to comment or respond to every single little thing of every single person you’re following? Do you really have that much time on your hands? Stop trying to kiss ass. Instead, engage when it’s relevant. People can see right through you.
  • How do all these free sites with no advertising make money?
  • If you’re a restaurant, why aren’t you posting pictures of your food, daily specials, customer’s Instagram photos, recipes, ingredients, events, etc? You have fresh new content every single day. If you need some help with this, contact me.

And finally…

  • Did Priscilla Chan marry Mark Zuckerberg for love, money, or status? 

The end. Please share what baffles you!

SeaTweetup II = Success!

25 Oct

It’s been almost two weeks since we set foot on board Norwegian Sky for a weekend cruise full of networking, learning, engaging, events, and parties. I have to admit, I will play favors and state that SeaTweetup II > SeaTweetup I. Maybe it was the awesome attendees, amazing sponsors, or perhaps the strengthened relationships from the first SeaTweetup, but regardless, this year’s cruise was a complete success!

Our schedule of SeaTweetup events was jam-packed from the get-go. When we boarded Norwegian Sky, we were welcomed by MillerCoors with a tasty food and beer pairing as we all introduced ourselves to each other. I feel like the first day was more so jam-packed with FOOD. After the beer and food pairing, the Sky has a poolside BBQ. Then, we enjoyed a cocktail party sponsored by CruiseDeals where we received our SeaTweetup t-shirts which everyone got to sign with their Twitter handles 🙂 Yeah, that’s how we roll! Err… Sail? THEN, that party was followed by dinner (of course, all-you-can-order). I think I gained 10lbs in the first day 😦

Saturday promised to be an amazing day full of excursions on Norwegian’s private island in the Bahamas. Little did we know, we were surrounded by huge waves all day and night which prohibited us from taking the tenders to the island. If anyone remembers last year’s SeaTweetup, we had a massive storm which also prohibited us from visiting the island. Crazy ironic. This little agenda detour gave us the day to just relax poolside and enjoy everything the ship had to offer. The SeaTweetup clan claimed ownership to the ship’s top deck, and we got to learn more about our fellow SeaTweetup-ers and soak in some warm rays.

Saturday evening marked our first Social Media Roundtable Presentations. We had a slew of talented social media speakers who all gave insightful speeches and presentations on fine-tuning our trade. Our SeaTweetup group was a mix of beginners and advanced professionals, but I think everyone ended up with tons of new tips and tricks! Of course following the presentations, we had another cocktail networker sponsored by Bacardi (you all know how much I love my rum)! Then, like clock-work, it was time for another all-you-can-order group dinner. Later on, we dressed in white and broke it down Gangnam Style at the White Hot Party (oh, we also got drenched as a mini-hurricane hit us – what fun would life be without these wild unplanned adventures?). I have to say I love the mix of presentations + networking mixers + group dinners + parties. This is how you really get to know new people 🙂

We made it to Nassau’s port of call on Sunday morning. Unlike last year’s cruise where we had most of the day to do as we please, we were honored to be welcomed by the Bahamas Ministry of Tourism and treated to a traditional BAHAMIAN breakfast. Yes, I typed BAHAMIAN in all caps because I idiotically kept instagramming and tweeting photos referencing them as “Bohemian.” *oopsies* I cannot begin to describe how delicious this breakfast was. Although I don’t eat seafood, I know everyone enjoyed their traditional fish breakfast dishes. Meanwhile, I indulged in (4 helpings of) yellow grits and corned beef hash *yummmmmm* We also enjoyed fresh coconut water and BAHAMIAN pastries. Seriously, one of the best meals I’ve ever had. Oh, and I almost forgot, they served us the most flavorful, sweet, plump fruit jams we’ve ever had in our lives (Bahamas – if you’re reading this and want to mail us some of those jams, please contact me for my mailing address) 🙂 After breakfast, we got to learn a lot more about the different islands the Bahamas has to offer. I eagerly await the day I can explore the other islands and go scuba diving and cliff diving!

To finish up our day in the Bahamas, we were given the unique opportunity to explore three BAHAMIAN art galleries on the island. If you ever visit the Bahamas, I highly encourage you to go off the beaten path and experience the real Bahamas culture.

And we obviously couldn’t leave Nassau without enjoying a little beach R&R…

Upon re-boarding Sky, we re-grouped for another Roundtable session where we had an intriguing Q&A sessions with @FashionWeekNYC, individual presentations, and a very informed discussion among the group. Of course, followed by another deliciously fattening dinner, some strip tease challenges (?), and partying (extra Washington Apple shots, please)!

I really want to thank all the amazing SeaTweetup committee members for pulling together an outstanding SeaTweetup II! Moreover, I want to thank all the SeaTweetup attendees who made this the best cruise evahhhh! Another thanks to our terrific sponsors for providing us with awesome entertainment and for making this cruise a real possibility. I can only cross my fingers for a future SeaTweetup III 🙂

Click to check out all my SeaTweetup II photos

6 Reasons Clients and Execs Should Love Social Media Pros

24 Sep

If any of you read PR Daily, you know they write some awesome articles that are informative, full of takeaways, and often times, humorous. A couple days ago, they wrote an article called “6 reasons clients and execs should love PR pros.” While I agree with most (not all) of their points, it inspired me to create the same type of list in regards to social media marketers. So here are 6 reasons why you should love, trust, and hire a social media pro for your brand.

  1. They understand social media; you don’t – everyone says “Oh, I’m on Facebook. I totally know how to use social media for my business.” I call bullshit! Sure, I’ll give you the benefit of the doubt, and you may understand the difference between Facebook’s News Feed versus a person’s Profile versus a Fan Page, but do you really understand all the technical aspects of Facebook? Do you know how to tag names and brands in posts? Do you know how to properly attach a website link? Do you know Facebook’s policies about conducting giveaways? Do you know how to strategize your social media plan for ultimate optimization? Probably not. And the list goes on and on… (And not just Facebook either). My point – there’s a lot that goes into managing social media correctly. Not to mention the fact that social media changes every single day. It takes a lot to keep up with all these innovations!
  2. They have the time to engage and execute – what do you do for a living? If you have any say in the decision making of your brand’s marketing (owner, marketing director, operations manager, etc), you have a full-time position that probably has you working overtime already. Do you really have the time to execute a social media strategy, create interesting content, AND THEN be on-call and able to engage and respond to social activity? That’s what I thought… Social media = online conversations. Just like an IRL (in real life) conversation, it takes time to get to know the other person and carry on an interesting conversation. It’s not different online. And social media never sleeps – it’s a 24/7 job! Can you really see yourself answering a tweet at 1:00 in the morning?
  3. They dont right like dis – English grammar and spelling keeps getting worse and worse. I’m not just talking about “kids” either. Adults are horrible spellers too! Not to mention if English is their second language. My friend and I were shaking our heads over her director typing “loose” instead of “lose” in an email (SMH = shaking my head). Most people know whether they’re good spellers or not. Do you really want to be managing your online brand when you got a D in English class?  Probably not… While there are social media accounts that are commended for their ridiculous use of the English language, it’s probably because that’s their entire brand so it makes sense. I can’t tell you how awful it is witnessing typos in social media posts. Correct that sh*t please!
  4. They know what your customers (and prospects) really think of your brand – people are Facebook-ing, tweeting, blogging, instagraming, and publicizing their real opinions about your brand everywhere online. A good social media manager can find, monitor, and respond to these conversations. While there may be some outspoken customers who will complain right to your face about your brand, most of us are a bit more timid… However, social media takes the timidness away, and anyone can rant and rave about your brand. So if your social media manager is relaying messages to you in a constructive criticism kind of way, take his/her message to heart, and don’t kill the messenger. No one likes hearing their defaults, especially when it comes to their business, but they’re trying to help improve your business – listen.
  5. They’ll leverage their personal network – chances are, social media marketers are highly active on social media themselves. Meaning, they may have even more Twitter followers than your brand does. Also remember that quality trumps quantity. Most people prefer to engage with and trust a ‘real’ individual over a brand anyways. If you have someone who can not only manage your brand’s social media but also leverage his/her own social media network to boost and build awareness of yours, you’re getting even more value than you thought!
  6. Social media managers love their jobs (at least for the most part) – people who have chosen social media as their career path have chosen this field for a reason. It’s fun, social, innovative, and affects the bottom line. You won’t often find a social media manager complaining about his/her job, and that’s how it should be. You can trust this person to want to represent and control your online voice. I find myself on my clients’ social media accounts more than my own just because it’s enjoyable. You’ve heard the saying “choose a job you love, and you will never have to work a day in your life.” It’s true, especially for social media managers. You can be confident that your social media manager is taking full ownership of your accounts and representing your brand to its fullest.

These are only 6 reasons why you should love your social media manager. The list could go on and on… And on… And on… You get the picture. So please, don’t take advantage of the person running your social media accounts. If you haven’t yet hired someone to manage your accounts, I hope this post has helped open your eyes as to why you should (and why you really should have hired someone months ago).

#SeaTweetup Meet & Tweet at Beach Lounge Bar

11 Sep

What are you doing on Wednesday, September 19th? I’ll tell you what you’re doing… You’re going to be drinking, eating, networking, tweeting, and learning about the second annual #SeaTweetup which is setting sail on October 12th on Norwegian Sky!

Last year’s #SeaTweetup exceeded my expectations as 45 social media enthusiasts climbed aboard Norwegian Cruise Line’s ship en route to the Bahamas. Our attendees flew from out-of-state; even from out-of-the-country! We all got to network and form friendships and business partnerships for 3 days over sponsored adult beverage parties, creating human sand castles, all-you-can-eat dinners, social media seminars, karaoke, tweeting in the middle of the ocean, gambling, and even strip shows 😉

And guess what…

This year is going to be even better! We have the same amazing planning committee PLUS outrageous new sponsors. You’re paying the normal price for a weekend cruise to the Bahamas, but you’re getting nearly all the alcohol you can drink, private island excursions, and one-of-a-kind experiences thanks to our new partners!

But don’t take my word for it…

If you’re hesitant, unsure, doubtful, or even if you’ve already bought your ticket or know you’re not available that weekend, we want you to join us at our #SeaTweetup Meet & Tweet on Wednesday, September 19th from 6:30pm to [whenever we want to go home] at Beach Lounge Bar in Sunny Isles Beach! Come meet the planning committee and partners, ask your questions and receive your answers, hear about our crazy stories from last year, and meet new social media South Floridians over delicious cocktails and Brazilian-inspired food! Plus, your first drink is FREE! Oh, and there’s free parking. You really can’t beat that. Check out event details and RSVP at https://www.facebook.com/events/347300252023070/.

5 Key Takeaways from SXSW!

29 Mar

Alas, SXSW has ended, my mother has flown back home, and Ultra is no longer pounding in my head… Now, I’d like to share with you my recap of SXSW! 

Not going to lie, I’m basically copying and pasting what I already wrote for my Firm’s blog post recapping SXSW, but these are my 5 major takeaways from this year’s conference:

  1. Content, content, content!  Have you ever heard the expression, “content is king?” Well this is true now more than ever. Content strategy, creation, and curation were covered in multitude. Creating good content is not an easy task, but thought leaders shared some helpful tips:
    1. Create a content strategy that includes workflow, substance, structure, and governance revolving around your core strategy.
    2. Experiment with different types of content: text, photos, graphics, videos – and be sure that all content is flexible and tailored to your audience and platform with a specific goal to achieve.
    3. Write with a journalist mindset. Content is all about real-time marketing, storytelling, and an editorial point-of-view.
    4. Do more with less. Increase the quality of your content, not quantity. And it’s smart to re-use and re-purpose good content.
    5. Don’t forget to use a little humor.
    6. Is your content compelling to readers? Visible to search engines? Linkable to partners? Shareable through social media? And transferable to mobile devices? Make sure it is!
  2. Social media is here to stay. It’s evolving and becoming even more personalized. Integrate social media efforts into the entire marketing plan, and turn your employees into your online activists. And how do you prove ROI? That’s still a burning question among all the experts… My favorite tips include creating your own value system, benchmarking, and paying attention to the final outcome of your efforts.
  3. Data is no longer boring. Data is now fun, interactive, and visual! All companies have mounds of data that can be interpreted visually to create stunning infographics, interactive charts, and useful, eye-appealing content.
  4. Search engines aren’t what they used to be. How do you improve your company’s Google or Bing ranking? There are many solutions such as creating great content, focusing on the user experience, including meta descriptions, leveraging social media, and much more.
  5. Future technology is really cool and a little creepy. Creating an online, automatic, and personalized alter ego from online data is already possible. Google Plus Your World is changing and personalizing our search results based on our profiles, searches, and friends’ online activity. Augmented reality is soon going to become reality. Instead of revolving around your mobile phone, your phone will revolve around you. And location-based technology will be even more interactive and automatic.

What did you learn at SXSW? Please share in the comments section!

SXSW – I’m Coming for You! Here’s My Top 10 Tips and Bucket List.

7 Mar

It’s now March 2012 (what the…where did the time go?), and that means March Madness on steroids! It also means it’s time for the annual South by Southwest (SXSW) festival! Although there are three sections to SXSW (interactive, film, music), I will be attending the interactive portion only (for work). This is my second year to the wonderful city of Austin, and hopefully I learned some valuable lessons last year that are applicable to this year.

Things like…

  1. Expect 5 hours of sleep per night (if you’re lucky).
  2. It’s pretty chilly – bring cardigans, sweaters, sweatshirts, etc.
  3. You could survive on free food and drinks the entire festival. Seriously.
  4. Sometimes your schedule of sessions relies entirely upon geography – some of the hotels are spread out!
  5. Network, network, network!
  6. Go to some “personal” sessions for yourself – in whatever interests you. You can apply anything to your line of work and industry.
  7. Even though you’re walking around downtown Austin A LOT, you’re also eating A LOT (mmm bring on the BBQ and tex mex)!
  8. Take advantage of the phone charging stations in the Convention Center. You can literally drop off your phone, and they’ll lock it up in a box, charge it, and you can come back whenever to pick it up.
  9. Talk to the people sitting next to you in the sessions. Don’t bury your head in your phone/computer/tablet.
  10. If you don’t like the sessions you’re in, check out the other sessions’ hashtags to see if they’re worthwhile to switch into. Just be careful that its session/room isn’t full. Otherwise, you’ll be left in the hall…
This year, I’ll be conducting a fun Twitter campaign for my Firm – Kaufman, Rossin & Co. Therefore, between March 8-14, I’m asking all of you to tweet @KaufmanRossin and me (@Aubrey_Swanson) why you love accountants with #ILoveAccountants. I’m literally going to wear a bright t-shirt every day at SXSW and approach strangers, asking them for their #ILoveAccountants tweets. I also have some sweet Kaufman, Rossin sleep masks to hand out to some lucky twitterers! Click to learn more about #ILoveAccountants.

I’ve also made a SXSW 2012 bucket list 🙂

  1. Ride a mechanical bull
  2. Eat my weight in brisket
  3. Run 3 miles at least 3 times
  4. Gain at least 100 #ILoveAccountants tweets
  5. Sing karaoke
  6. Late-night chicken and waffle truck run
  7. Take a picture with a CEO or founder of a legit (the average American would recognize) company
  8. Ask a Google employee, “Seriously, what were you guys thinking when you created Google Plus?”
  9. Make it to Gary V‘s #secret_wine_party 😉
  10. Tell a stranger, “Save a horse. Ride a cowboy!”
Have a good SXSW tip or something to add to my bucket list? Leave a comment! If you’re coming to SXSW, email me or tweet me, and let’s meet up!

Social Media Week Miami – Taking the Talk Offline

22 Feb

For all you social media nerds in South Florida, last week’s Social Media Week Miami (#SMWmiami) served as a local social media geek haven. With six panels each day spanning over five days, sessions covered a wide, but focused, range of topics including personal branding, event planning, fashion, real estate, music, food, social good, mommy bloggers, and much more – all centered around social media, of course!

While each panel left me reminiscing about a helpful tip, idea, or just confirmed my own social media strategy and implementation, being part of #SMWmiami was most memorable due to all the new and old faces I was fortunate enough to meet and see. Before stepping foot into the Adrienne Arsht Center, the major host of SMWmiami, I assumed the room would be filled with familiar faces from Social Media Club South Florida, Chevy crawls, tweetups, and the like. Boy was I wrong (and pleasantly surprised)! The 150 capacity room was packed full of social media enthusiasts – mostly new faces. This week-long event brought together PR and marketing specialists, curious minds, and lots of newbies. Each night there was a different networking event where, believe it or not, we could socialize in person. These in-person events are always the best part of social media!

Say what?

Yes! In-person networkers give us social media addicts the chance to meet the person behind the Twitter handle or brand name. I can go months of tweeting someone without ever physically meeting him/her, and then when the opportunity of meeting in person presents itself, we can skip the whole “Hi, my name is Aubrey. I’m the social media coordinator at Kaufman, Rossin, an accounting firm, and Lit Software, the developer of iPad apps for attorneys” elevator speech because we’ve already engaged in [online] conversation. That’s when the real relationship building begins, and I’ve met some of the most amazing people because of our online/offline interactions.

SMWmiami introduced me to very fun, intelligent, like-minded people, and I can’t wait to stay in touch (online and off). For those of you who just came out of the woodwork, are still curious about the South Florida social media community, or just want to meet new people, I definitely encourage you to join the local groups and attend events. Contact me if you’d like to learn about them!

SMWmiami was just a preview to what’s to come. Next up – South by Southwest (SXSW)-Interactive in Austin from March 9-13. Let me know if you’re coming! I’ll be launching a fun social media campaign for Kaufman, Rossin 🙂

Big thanks to The brpr Group for organizing SMWmiami! All the sessions were free and available to anyone. Also, thank you to all the wonderful panelists who volunteered their time, tricks, and tips as well as AT NIGHT for taking the below photo at the Mandarin Oriental reception.

#SeaTweetup Social Media Scavenger Hunt Today – Here’s Your Tasks!

18 Nov

The committee members of the first ever #SeaTweetup on the Norwegian Sky have created an awesome, fun, and entertaining Social Media Scavenger Hunt for our passengers! It will take place today from 2:00-4:00pm all around the Norwegian Sky ship. You can meet the organizers and receive a printed task list at our home-base which is on the Pool Deck in front of Breakers Bar.

Text version:

Rules:

  • Hashtag: #SeaTweetup
  • List of scavenger hunt items will be made available through links tweeted by all organizers as well as @SeaTweetup and Facebook.com/SeaTweetup. Hard copies will be available upon arrival at Norwegian Sky on Pool Deck.
  • All items must be photographed and tweeted with #SeaTweetup.
  • When finished, each contestant must come to the pool deck to show the organizers.
  • To confirm, organizers will check contestant’s Twitter stream to make sure each item is properly documented.
  • If all items are not properly documented, the contestant may continue to try until time is up.
  • Winner(s) will be randomly chosen from all correct entries.
  • Winners and prizes will be announced during Sail Away Tweetup & BBQ on pool deck at 5:00pm.

Scavenger Items:

  • Bubbling Water
  • Piano
  • Flotation device other than life-preserver
  • MillerCoors Logo
  • View from Outrigger Lounge
  • Dolphin
  • Old man with books
  • Photo with a Norwegian Sky crew member
  • Frozen drink
  • Norwegian Cruise Line sign

GOOD LUCK TO ALL PARTICIPANTS! 🙂 

#SeaTweetup Itinerary – Sailing out Friday!

16 Nov

Here’s the final #SeaTweetup aboard the Norwegian Sky itinerary! Some of the activities include 2 sponsored cocktail parties as well as a beer and food pairing by MillerCoors (prior to departure), a Social Media Scavenger Hunt (prior to departure), tweetups, Social Media Roundtable Presentations, group dinners, dancing, networking, free food and WIFI cards, and… THE BAHAMAS! Oh, and you’ll be part of the first ever tweetup at sea! You’ll also be leaving with a bag FULL of SWAG 😉

There’s still time to reserve your spot! You have 24 hours to book prior to departure. Prices went down to $225 per person (including food)!

#SeaTweetup – What to Expect [Images]

25 Aug

What are you waiting for!?! Come aboard the #SeaTweetup on Norwegian Sky from November 18-21!